App Data Report 2024

Comprehensive research of the Apple App Store and Google Play Store

Executive summary

The App Data Report offers a thorough analysis of the two key mobile operating systems—Android and iOS. Providing data on app downloads, consumer spending, app store statistics, it also features insights into the most popular and top-grossing apps.

Which mobile app store generates the most revenue? 

Apple’s App Store generates more revenue than Google Play. About 67% of all app revenue comes from iOS, despite Google Play having over three times the install base.

How much was spent on apps in 2023?

The Apple App Store and Google Play Store generated $135 billion consumer spending in 2023. On the ad side, advertisers spent $362 billion in 2023.

How many apps were downloaded on each platform in 2023? 

34.9 billion apps were downloaded on Apple’s App Store in 2023, but that pales in comparison to Google Play, which had over 110 billion downloads.

What was the most downloaded app of 2023? 

Instagram was the most downloaded app, snatching the top spot from TikTok. Subway Surfers was the most downloaded mobile game.

Buy Report
Buy report

Table of contents

  • App Store Statistics
  • Google Play Statistics
  • App Download Statistics
  • App Revenues Statistics
  • App Benchmarks
  • Top Grossing Apps
  • Most Popular Apps

The App Data Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables.  It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

What’s included? 

  • Document: PDF
  • Charts: 142
  • Data Points: 2588
  • Pages: 148

Don’t waste time searching the internet for app data – get all the main analysis in this report in one package, sourced and analyzed from multiple validated sources.

Buy Report
Buy report

List of Charts

  • Apps and Games in Apple App Store
  • Apps in Apple App Store
  • Games in Apple App Store
  • Most Popular Categories in Apple App Store
  • Paid vs Free Apps in Apple App Store
  • Average Price of Paid Apps in Apple App Store
  • Apps and Games in Google Play Store
  • Apps in Google Play Store
  • Games in Google Play Store
  • Most Popular Categories in Google Play Store
  • Paid vs Free Apps in Google Play Store
  • Average Price of Paid Apps in Google Play Store
  • Combined Apps and Games in Both Stores
  • Combined Apps in Both Stores
  • Combined Games in Both Stores
  • In-App Purchase Average Cost
  • Paid App Price Distribution
  • Mobile Ad Spend
  • Apple App Store and Google Play Game and App Revenues
  • Apple App Store Game and App Revenues
  • Google Play Game and App Revenues
  • Apple App Store and Google Play Game Revenues
  • Apple App Store Game Revenues
  • Google Play Game Revenues
  • Apple App Store and Google Play App Revenues
  • Apple App Store App Revenues
  • Google Play App Revenues
  • Apple App Store and Google Play Subscription App Revenues
  • Apple App Store Subscription App Revenues
  • Google Play Subscription App Revenues
  • Consumer App Spend by Country
  • App Revenues by Region
  • Game Revenues by Genre
  • Apple App Store and Google Play Game and App Downloads
  • Apple App Store Game and App Downloads
  • Google Play Game and App Downloads
  • Apple App Store and Google Play Game Downloads
  • Apple App Store Game Downloads
  • Google Play Game Downloads
  • Apple App Store and Google Play App Downloads
  • Apple App Store App Downloads
  • Google Play App Downloads
  • Downloads by Country
  • Hours Spend by Country
  • App Conversion Rates
  • App Acquisition Costs
  • App Retention Rates
  • App Retention Rates by Category
  • App Retention Rates by Country
  • App Subscription Rates
  • Distribution of Subscription Apps by Category
  • Distribution of Ad Spend by Platform
  • App Renewal Rates
  • App Activation Rates by Category
  • App Demographics by Category
  • Top Grossing Apps & Games
  • Top Grossing Apps
  • Top Grossing Games
  • Top Grossing Apps in US
  • Top Grossing Apps in UK
  • Top Grossing in India
  • Top Grossing in Apple App Store
  • Top Grossing in Google Play Store
  • Top Grossing Entertainment Apps
  • Top Grossing Music Apps
  • Top Grossing Social Chat Apps
  • Top Grossing Dating Apps
  • Top Grossing Health & Fitness Apps
  • Top Grossing Education Apps
  • Top Grossing Tools Apps
  • Top Grossing Role-Playing Games
  • Top Grossing Puzzle Games
  • Top Grossing Shooter Games
  • Top Grossing Strategy Games
  • Top Grossing Adventure Games
  • Top Grossing Casino Games
  • Top Grossing Simulation Games
  • Most Downloaded Apps
  • Most Downloaded Apps in US
  • Most Downloaded Apps in UK
  • Most Used Apps in China
  • Most Downloaded Apps in India
  • Most Downloaded in Brazil
  • Most Downloaded Publishers
  • Most Downloaded Apps on Apple App Store
  • Most Downloaded Apps on Google Play Store
  • Most Downloaded Games
  • Most Downloaded Social Apps
  • Most Downloaded Business Apps
  • Most Downloaded Entertainment Apps
  • Most Downloaded Music & Audio Apps
  • Most Downloaded Shopping Apps
  • Most Downloaded Food & Drink Apps
  • Most Downloaded Travel Apps
  • Most Downloaded Education Apps
  • Most Downloaded Dating Apps
  • Most Downloaded Health & Fitness Apps
  • Most Downloaded Finance Apps
  • Most Downloaded Arcade Games
  • Most Downloaded Puzzle Games
  • Most Downloaded Role-Playing Games
  • Most Downloaded Simulation Games
  • Most Downloaded Adventure Games
  • Most Downloaded Action Games
  • Most Downloaded Strategy Games

Buy Report
Buy report

How does it work?

To get access to the App Data Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your App Data Report – Research, Insights and Statistics. If you need any help email data@businessofapps.com.

We have joined Treeapp, an incredible organization dedicated to reforesting the world. They will plant one tree for your data report purchase.

WHAT OUR CUSTOMERS SAY ABOUT OUR REPORTS

otheroneArturo Mercurio, CEO
Lancio-Entertainment

“Your report gave us some very useful insights on app statistics. As we are starting to develop apps it’s crucial information”

felipeFelipe del Sol, CEO
Admetricks

“This report is great work, it helped us get a better understanding of revenue and growth to include it in our analysis for LatAm. It has been very useful.”

robertRobert Emerson, co-founder
O2O Gourmet

“We have found Business of Apps data to be most accurate and complete on the web.”

1646941460672Platon Levitski, CEO, founder
Tito

“All the metrics and KPIs I was looking for are in one document for a very good price. The report was exactly what I expected.”

1662473093574Spiro Dourvis, founder
Trophi Hospitality

"There was an abundance of excellent information in the report, well worth the money. There were areas which had information I haven't seen anywhere else."

1667339578976Alex Freeman, CEO
Stance Fitness

"Money well spent as far as I am concerned. A clear, well-written report"

1622772434009Shelley Svoren, CEO
Infinite Branches

“What a great resource!”

keithbuschKeith Busch, founder
HitoMatch

"This data has been a huge help for us launching our dating app"

 

Get connected with the best app marketing, engagement, UA, analytics and revenue platforms & services