The App Data Report offers a thorough analysis of the two key mobile operating systems—Android and iOS. Providing detailed data on consumer spending, app downloads and app store statistics, it also features insights into the most installed and top grossing apps, user demographics, and engagement patterns.
Which mobile app store generates the most revenue?
Apple’s App Store generates more revenue than Google Play. In 2023, the App Store made $89.6 billion to Google Play’s $47 billion.
How much was spent on apps in 2023?
Mobile ads made over $350 billion in 2023. The Apple App Store and Google Play Store generated $135 billion consumer spending in 2023, which includes subscriptions and in-app consumables.
How many apps were downloaded in 2023?
Google Play had over three times the app downloads in comparison to the Apple App Store in 2023.
What was the most downloaded app of 2023?
Instagram was the most downloaded app in 2023, snatching the top spot from TikTok with 42 million more downloads.
Sector overview
Apps are the lifeblood of the iOS and Google Play economy, responsible for over $400 billion in revenue across both ads, subscriptions and in-app purchases. Apple and Google, the two platform operators, are responsible for over 90% of app downloads.
Both apps stores were launched shortly after the launch of the first version of the respective operating system. In Apple’s case, the iOS App Store launched in 2008 with 500 applications available. Apple CEO at the time Steve Jobs was originally not going to have third-party apps on the iPhone, but switched his position shortly before the launch.
In Google’s case, the app store was built-in to Android’s first edition. Google would go on to rebrand the operating system as the Google Play Store in the mid-2010s.
The dominance of the two operating system has led to several clashes between app store operator and app developer, with several big name apps such as Spotify and Netflix not using Apple or Google’s payment and subscription services due to high fees. Epic and Spotify have both taken Apple and Google to court over their perceived duopoly.
Table of contents
- App Store Statistics
- Number of Apps and Games
- Most Popular Categories
- Paid Apps Statistics
- In-App Purchases
- App Revenue Statistics
- Mobile Ad Spend
- App and Game Revenues
- Subscription Revenues
- Spend by Country
- Spend by Region
- Revenues by Genre
- App Download Statistics
- App and Game Downloads
- Downloads by Country
- Hours Spent by Country
- App Benchmarks
- App Conversion
- App Retention
- App Acquisition
- App Subscription
- App Demographics
- Top Grossing Apps
- Apps and Games
- Apps and Games by Country
- Apps and Games by Platform
- Apps and Games by Category
- Most Popular Apps
- Apps and Games
- Apps and Games by Country
- Apps and Games by Platform
- Apps and Games by Category
The App Data Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.
What’s included?
- Document: PDF
- Charts: 142
- Data Points: 2588
- Pages: 148
Don’t waste time searching the internet for app data – get all the main analysis in this report in one package, sourced and analyzed from multiple validated sources.
List of Charts
- Apps and Games in Apple App Store
- Apps in Apple App Store
- Games in Apple App Store
- Most Popular Categories in Apple App Store
- Paid vs Free Apps in Apple App Store
- Average Price of Paid Apps in Apple App Store
- Apps and Games in Google Play Store
- Apps in Google Play Store
- Games in Google Play Store
- Most Popular Categories in Google Play Store
- Paid vs Free Apps in Google Play Store
- Average Price of Paid Apps in Google Play Store
- Combined Apps and Games in Both Stores
- Combined Apps in Both Stores
- Combined Games in Both Stores
- In-App Purchase Average Cost
- Paid App Price Distribution
- Mobile Ad Spend
- Apple App Store and Google Play Game and App Revenues
- Apple App Store Game and App Revenues
- Google Play Game and App Revenues
- Apple App Store and Google Play Game Revenues
- Apple App Store Game Revenues
- Google Play Game Revenues
- Apple App Store and Google Play App Revenues
- Apple App Store App Revenues
- Google Play App Revenues
- Apple App Store and Google Play Subscription App Revenues
- Apple App Store Subscription App Revenues
- Google Play Subscription App Revenues
- Consumer App Spend by Country
- App Revenues by Region
- Game Revenues by Genre
- Apple App Store and Google Play Game and App Downloads
- Apple App Store Game and App Downloads
- Google Play Game and App Downloads
- Apple App Store and Google Play Game Downloads
- Apple App Store Game Downloads
- Google Play Game Downloads
- Apple App Store and Google Play App Downloads
- Apple App Store App Downloads
- Google Play App Downloads
- Downloads by Country
- Hours Spend by Country
- App Conversion Rates
- App Acquisition Costs
- App Retention Rates
- App Retention Rates by Category
- App Retention Rates by Country
- App Subscription Rates
- Distribution of Subscription Apps by Category
- Distribution of Ad Spend by Platform
- App Renewal Rates
- App Activation Rates by Category
- App Demographics by Category
- Top Grossing Apps & Games
- Top Grossing Apps
- Top Grossing Games
- Top Grossing Apps in US
- Top Grossing Apps in UK
- Top Grossing in India
- Top Grossing in Apple App Store
- Top Grossing in Google Play Store
- Top Grossing Entertainment Apps
- Top Grossing Music Apps
- Top Grossing Social Chat Apps
- Top Grossing Dating Apps
- Top Grossing Health & Fitness Apps
- Top Grossing Education Apps
- Top Grossing Tools Apps
- Top Grossing Role-Playing Games
- Top Grossing Puzzle Games
- Top Grossing Shooter Games
- Top Grossing Strategy Games
- Top Grossing Adventure Games
- Top Grossing Casino Games
- Top Grossing Simulation Games
- Most Downloaded Apps
- Most Downloaded Apps in US
- Most Downloaded Apps in UK
- Most Used Apps in China
- Most Downloaded Apps in India
- Most Downloaded in Brazil
- Most Downloaded Publishers
- Most Downloaded Apps on Apple App Store
- Most Downloaded Apps on Google Play Store
- Most Downloaded Games
- Most Downloaded Social Apps
- Most Downloaded Business Apps
- Most Downloaded Entertainment Apps
- Most Downloaded Music & Audio Apps
- Most Downloaded Shopping Apps
- Most Downloaded Food & Drink Apps
- Most Downloaded Travel Apps
- Most Downloaded Education Apps
- Most Downloaded Dating Apps
- Most Downloaded Health & Fitness Apps
- Most Downloaded Finance Apps
- Most Downloaded Arcade Games
- Most Downloaded Puzzle Games
- Most Downloaded Role-Playing Games
- Most Downloaded Simulation Games
- Most Downloaded Adventure Games
- Most Downloaded Action Games
- Most Downloaded Strategy Games
How does it work?
To get access to the App Data Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your App Data Report – Research, Insights and Statistics. If you need any help email data@businessofapps.com.
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