Indonesia App Market Statistics (2024)

The Indonesian app market is one of the fastest growing mobile economies in the world, with a large and expanding user base of over 200 million people. While average consumer spend is still relatively low, it is rising as the economy grows.

Users in Indonesia spent an average of 5.7 hours a day on mobile apps, one of the highest averages amongst countries surveyed by data.ai. Spend has increased on entertainment apps, particularly short videos. Young people aged 18-24 in particular spent more time on social media and photo and video editing apps than the population as a whole.

Mobile games are popular among Indonesian users, making up six of the top 10 grossing apps in 2023. While spend is still low in comparison to mature Asia-Pacific markets, it has a lot of upside with the large installed playerbase.

Guide To In-App Engagement

Principles and best practices behind in-app engagement to drive growth for your consumer business.

Download now

Android-run devices make up the vast majority of smartphones in Indonesia and Google has a leading market position. The capabilities of these phones are still limited however, due to the limited coverage of 5G networks in the country.

4G coverage has reached around 97 percent of the country, but only around 15 percent of the population has access to the 5G network. There have also been issues with a shortage of mobile spectrum in both urban and rural areas.

The Indonesian government has plans to award frequency bands to dramatically increase the supply of mobile spectrum, which will be crucial to maximise the benefits from the growing userbase of tech-savvy young people spending more time and money on mobile apps.

We have collected data and statistics on the Indonesian mobile app market. Read on below to find out more.

Key Indonesia App Market Statistics

• The Indonesian app market earned $788 million in 2023, an increase from $628 million the year before
• TikTok was the top grossing app in Indonesia in 2023, generating $34 million
• There were 209.3 million active smartphone users in Indonesia in 2023, up from 192.6 million the year before
• Apps were downloaded 7.5 billion times in 2023
• The most downloaded app in Indonesia in 2023 was TikTok, which was downloaded 67.4 million times

Indonesia App Market Revenue

Revenue in the Indonesian app market has grown to $788 million in 2023. This represents a $3.76 spend per user.

Indonesia app market annual revenue 2020 to 2023 ($mm)

Indonesia consumer spend per user 2020 to 2023 ($)

Indonesia App Market Revenue by App

TikTok was the top grossing app in Indonesia in 2023, generating $34 million.

Indonesia revenue by app 2023 ($mm)

Sources: AppMagic, Sensor Tower

Indonesia Smartphone Users

The number of active smartphone users in Indonesia has grown rapidly, from 54 million in 2015 to 209.3 million in 2023.

Annual Indonesia smartphone users 2015 to 2023 (mm)

Indonesia Smartphone Population

Around three-quarters of the Indonesian population were active smartphone users in 2023, up from just over a fifth in 2015.

Indonesia population smartphone usage 2015 to 2023 (%)

Time Spent on Apps in Indonesia

In 2023, users in Indonesia spent 415 billion hours on mobile apps, almost double pre-pandemic figures.

Hours spent on mobile apps in Indonesia 2019 to 2023 (bn)

Indonesia App Market Downloads

App downloads in Indonesia declined slightly in 2023, dropping from 7.7 billion to 7.5 billion.

Indonesia app downloads 2016 to 2023 (bn)

Indonesia downloads per user 2016 to 2023

Indonesia App Market Downloads by App

TikTok was downloaded 67.4 million times in Indonesia in 2023, followed by TikTok’s video editing tool CapCut.

Indonesia downloads by app 2023 (mm)

Sources: AppFigures, AppMagic