Key Ecommerce App Benchmarks
Ecommerce App Retention Rate
Ecommerce App Conversion Rate
Ecommerce App Conversion Rate by Category
Ecommerce App Conversion Rate by Region
Ecommerce App Conversion Rate by Device
Ecommerce App Cart Abandonment Rate
Ecommerce App Add-to-Cart Rate
Ecommerce App Average Order Value
Ecommerce App Usage by Device
Ecommerce App Total Hours Spent
Mobile ecommerce is a huge and growing industry, responsible for over $3 trillion in global revenue. The apps that underpin this industry are used by billions of people, and lots of careful consideration is put into every design and function choice.
Ecommerce apps need to be sticky and a lot of their value derives from the items available. Marketplaces, such as Amazon, eBay or Shein, have succeeded through scale, offering far more items than the competition without caring too much about quality or value.
Scale is not the only factor however, as many luxury brands offer a very limited selection of items on their apps. At this end of ecommerce, a lot more thought is put into the presentation of each item, rather than simply offering as much as possible.
Understanding where an ecommerce app falls in that scale, from marketplace to luxury, is key to that consumer feedback loop required to keep users returning.
There are many KPIs to track with an ecommerce app, including cart abandonment and add-to-cart rate. High add-to-cart rate can indicate a good selection of items and easy route to basket, while high cart abandonment may indicate issues with the payment flow and other distractions. Other metrics, such as retention and conversion, remain important as they are across all app sectors.
We have collected data and statistics on ecommerce app benchmarks. Read on below to find out more. Need more insights? Check out our retail app report.
Key Ecommerce App Benchmarks
- The retention rate for ecommerce apps was 4.2% in 2023, which has been on a steady decline over the past three years
- Ecommerce apps have highest conversion rates during the winter holiday season, and customers in the Americas convert at a higher rate
- Over three-quarters of carts in ecommerce apps are abandoned, with the highest rates on luxury and jewelry vendors
- Less than 8% of users add an item to a cart. In the summer, this rate drops to 6%
- Mobile is the prefered way to access ecommerce apps, with over 70% of users opting for mobile
Retail App Report 2024
Want to learn more about the retail app industry? In our Retail App report, we cover financials, market share, usage, downloads and demographics, with regional and country level breakdowns.
