Brazil App Market Statistics (2024)

Brazil has one of the fastest growing and largest app markets, which has seen impressive growth in the past few years. The market surpassed $1 billion in annual revenue in 2021 and it seems likely that the market will continue to grow in the coming years, considering its young population and strong economic growth.

In terms of app usage, Brazil is at the top of the pile with people spending over five hours on apps, according to data.ai. It is already the fourth largest market in terms of downloads, and is expected to surpass the United States by 2025, behind only India and China.

Increasingly, Brazil is emerging as a gaming powerhouse. It has the tenth-largest gaming market worldwide, with almost 40 percent of those games designed for mobile. In 2020, Wildlife Studios was recognised as the country’s first gaming unicorn achieving a valuation of $3 billion.

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Gaming apps earn more than half of total spend on all apps in Brazil, but other sectors such as dating, social and food delivery have also grown in popularity. Streaming apps are experiencing a boom and regular paid TV services Claro Brasil and SKY Brasil have recently launched mobile apps to tap into that market.

Work is underway to expand access to high-speed internet and ownership of smartphones. 5G coverage is now available in 22 cities in Brazil, according to GSMA. Brazil’s telecoms regulator required 5G standalone rollout as part of its spectrum auction and the core network has now been completed. This could speed up development of new apps which rely on 5G improved functionality and grow the market further. Private companies are also working on private 5G networks, including Nestlé.

We have collected data and statistics on the Brazilian mobile app market. Read on below to find out more.

Key Brazilian App Market Statistics

• The Brazilian app market generated $1.7 billion in 2023, up from $1.4 billion the year before
• There were 155 million smartphone users in Brazil in 2023
• 10.2 billion apps were downloaded in Brazil in 2023, up from 8 billion in 2019
• Shein was the most downloaded app in 2023 with 49 million downloads
• The top grossing app in Brazil in 2023 was Google One, with $63 million in revenue

Brazilian App Market Revenue

The Brazilian app market surpassed the $1 billion threshold in 2021 and has grown to $1.7 billion last year.

Brazilian app market annual revenue 2020 to 2023 ($bn)

Brazilian consumer spend per user 2020 to 2023 ($)

Brazilian App Market Revenue by App

Cloud service app Google One generated the most revenue in Brazil in 2023, followed by entertainment app Globoplay.

Brazilian revenue by app 2023 ($mm)

Source: AppMagic, Sensor Tower

Brazilian Smartphone Users

The number of smartphone users in Brazil has been rising in recent years and hit 155 million in 2023.

Annual Brazilian smartphone users 2017 to 2023 (mm)

Brazil Smartphone Population

More than two-thirds of Brazilians used a smartphone in 2023. This is expected to reach 75% by 2025.

Brazilian population smartphone usage 2017 to 2023 (%)

Time Spent on Apps in Brazil

Brazilians spent 265 billion hours on apps in 2023, an increase of 70 billion on the year prior.

Hours spent on mobile apps in Brazil 2020 to 2023 (bn)

Brazilian App Market Downloads

More than 10 billion app downloads have been seen in Brazil each year since 2020, an average of 81 downloads per person in 2023.

Brazilian app downloads 2016 to 2023 (bn)

Brazilian downloads per user 2020 to 2023

Brazilian Downloads by App

Shopping app Shein, TikTok and Instagram were in a three way battle for first place in 2023, with Shein just edging it.

Brazilian downloads by app 2023 (mm)

Sources: Appfigures, AppMagic