The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of the best ways to identify if it has worked is to check how long users are accessing it, and how many times they come back to it.
Session length can be an important indicator of user enjoyment, and many apps strive to keep users on their app for longer to get them more engaged and to watch more ads. If a user comes back to an app multiple times a day, it shows the content or service provided is of value to them.
Both session length and number of sessions can both be dependant on the app category, with gaming apps far more likely to keep users for longer than finance or utility apps. A social app, such as TikTok or Instagram, is going to be opened far more times in a day than a food delivery app.
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Claim Your FREE Growth Fuel!But there are ways to improve the amount of time spent on an app and the number of times an app is opened, regardless of the app category. Push notifications reminding users of unfinished tasks and new updates, alongside additional services provided once a user has been on the app for a certain length of time or completed a task.
Duolingo is one of the key examples of this, providing users with more experience points after completing a level, this pushes competitive players to continue learning.
We have collected data on app sessions. Read on below to find out more.
App Session Length by Region
North America has the highest average app session length, while Latin America has the lowest, about four minutes lower than North America. Worldwide, average session length was 18.6 minutes in 2024.
App session length by region 2023 to 2024 (minutes)
App Session Length by Category
In terms of categories, games have the highest average session length at more than 30 minutes, while finance apps have the lowest.
App session length by category 2024 (minutes)
App Session Length by Category and Region
Here is a list of the session length by category and region. The highest across all categories and regions is food and drink for North America, with an average session length of over 50 minutes.
App session length by category and region 2024 (minutes)
App Sessions Per Day
Number of sessions decline quite heavily after the first day. Social apps have the most number of session across all time periods, while food and drink and shopping have the lowest.
Number of daily app sessions by category 2024
App Session Per Day by Region
Number of sessions by region are quite similar, with not a huge amount of differentiation across any of the categories.
