• Channels
    • User Acquisition
    • App Store Optimization
    • App Engagement
    • App Revenue
    • Women in Mobile
  • Media
    • Insights
    • Video
    • Interviews
    • Podcast
    • Guides
    • App Leaders
    • Downloads
    • News
  • Marketplace
    • App Marketing
      • AI Marketing
      • Growth Marketing
      • Mobile Marketing
      • Mobile Game Marketing
      • Performance Marketing
    • User Acquisition
      • eCommerce UA
      • Games UA
      • Demand Side Platforms
      • App Installs
      • Apple Search Ads
      • Retargeting
      • CTV Ads
      • OEM Advertising
    • App Store Optimization
      • ASO Tools
      • Apple Search Ads
      • Conversion Rate Optimization
    • App Engagement
      • Customer Engagement
      • Marketing Automation
      • Mobile CRM
      • In-app Messaging
      • Push Notifications
        • iOS Push Notifications
        • Android Push Notifications
      • SMS Marketing
    • App Analytics
      • Mobile Attribution
      • Mobile Measurement Partners
      • Crash Reporting
      • App Monitoring
      • A/B Testing
    • App Monetization
      • Ad Servers
      • Mobile Game Monetization
      • Subscription Platforms
      • Paywall Platforms
      • App Investors
    • Influencer Marketing
      • Influencer Marketing Platforms
      • Influencer Marketing Services
      • Influencer Marketing Agencies
        • Beauty Influencer Agencies
        • Celebrity Influencer Marketing Agencies
        • Fashion Influencer Marketing Agencies
        • Gaming Influencer Marketing Agencies
      • Social Media Marketing
      • TikTok Marketing
    • Mobile Advertising
      • Categories
        • Mobile Ad Networks
        • Ad Networks
        • CTV Advertising
        • In-game Advertising
        • Ad Exchanges
        • Ad Fraud Tools
        • Mobile Ad Analytics
        • Ad Servers
        • Mobile DSPs
        • Retargeting
        • Browse all Categories
        • CPI Ads
      • Ad Formats
        • Banners
        • Content Lock
        • In-App
        • Incentivized Ads
        • Interstitial
        • Native
        • Offer Walls
        • Popunder
        • Rewarded Video
        • Rich Media
        • Browse all Ad Formats
      • Video
      • Models
        • CPA
        • CPC
        • CPI
        • CPL
        • CPM
        • CPS
        • CPV
        • CTV
        • Pay Per Call
      • Trading Models
        • Programmatic
        • Real Time Bidding
        • Self Service
    • App Developers
      • Platforms
        • AI
        • Android
        • Augmented Reality
        • Blockchain
        • Freelance
        • HTML5
        • iOS
        • IoT
        • Mobile Web
        • NFT
        • Browse all Platforms
        • Web3
      • Countries
        • Australia
        • Canada
        • India
        • UK
        • USA
      • Cities
        • London
        • Los Angeles
        • Manchester
        • Miami
        • New York
        • San Francisco
        • Toronto
      • Verticals
        • Ecommerce
        • Education
        • Enterprise
        • Entertainment
        • Financial
        • Games
        • Healthcare
        • Logistics
        • Real Estate
        • Restaurant
        • Browse all Verticals
        • Social
        • Startup
        • Travel
      • App Builders
    • Affiliate
      • Affiliate Marketing
        • Networks
        • Programs
        • Mobile CPA
        • Mobile Games
      • Offer Types
        • Apps
        • Betting
        • Casino
        • CBD
        • Coupons
        • Crypto
        • Dating
        • Ecommerce
        • Entertainment
        • Esports
        • Browse all Offer Types
        • Gambling
        • Games
        • Health
        • Lead Generation
        • Nutra
        • Pay Per Call
        • Pin Submit
        • Poker
        • Social
        • Software
        • Sweepstakes
        • Travel
        • Utilities
      • Commission Types
        • CPA
        • CPC
        • CPI
        • CPL
        • CPM
        • CPS
        • RevShare
  • App Data
    • App Benchmarks
    • App Reports
    • App Market
    • App Sectors
    • App Stats
    • App Rankings
  • Events
    • APS London
    • APS NYC
    • APS Berlin
    • Online Events
Subscribe Advertise
  • Channels
    • User Acquisition
    • App Store Optimization
    • App Engagement
    • App Revenue
    • Women in Mobileby Liftoff
    • Web Monetizationby Paddle
  • Media
    • Insights
    • Video
    • Interviews
    • Podcast
    • Guides
    • App Leaders
    • Downloads
    • News
  • Marketplace
    • App Marketing
      • AI Marketing
      • Growth Marketing
      • Mobile Marketing
      • Mobile Game Marketing
      • Performance Marketing
    • User Acquisition
      • eCommerce UA
      • Games UA
      • Demand Side Platforms
      • App Installs
      • Apple Search Ads
      • Retargeting
      • CTV Ads
      • OEM Advertising
    • App Store Optimization
      • ASO Tools
      • Apple Search Ads
      • Conversion Rate Optimization
    • App Engagement
      • Customer Engagement
      • Marketing Automation
      • Mobile CRM
      • In-app Messaging
      • Push Notifications
        • iOS Push Notifications
        • Android Push Notifications
      • SMS Marketing
    • App Analytics
      • Mobile Attribution
      • Mobile Measurement Partners
      • Crash Reporting
      • App Monitoring
      • A/B Testing
    • App Monetization
      • Ad Servers
      • Mobile Game Monetization
      • Subscription Platforms
      • Paywall Platforms
      • App Investors
    • Influencer Marketing
      • Influencer Marketing Platforms
      • Influencer Marketing Services
      • Influencer Marketing Agencies
        • Beauty Influencer Agencies
        • Celebrity Influencer Marketing Agencies
        • Fashion Influencer Marketing Agencies
        • Gaming Influencer Marketing Agencies
      • Social Media Marketing
      • TikTok Marketing
    • Mobile Advertising
      • Categories
        • Mobile Ad Networks
        • Ad Networks
        • CTV Advertising
        • In-game Advertising
        • Ad Exchanges
        • Ad Fraud Tools
        • Mobile Ad Analytics
        • Ad Servers
        • Mobile DSPs
        • Retargeting
        • Browse all Categories
        • CPI Ads
      • Ad Formats
        • Banners
        • Content Lock
        • In-App
        • Incentivized Ads
        • Interstitial
        • Native
        • Offer Walls
        • Popunder
        • Rewarded Video
        • Rich Media
        • Browse all Ad Formats
      • Video
      • Models
        • CPA
        • CPC
        • CPI
        • CPL
        • CPM
        • CPS
        • CPV
        • CTV
        • Pay Per Call
      • Trading Models
        • Programmatic
        • Real Time Bidding
        • Self Service
    • App Developers
      • Platforms
        • AI
        • Android
        • Augmented Reality
        • Blockchain
        • Freelance
        • HTML5
        • iOS
        • IoT
        • Mobile Web
        • NFT
        • Browse all Platforms
        • Web3
      • Countries
        • Australia
        • Canada
        • India
        • UK
        • USA
      • Cities
        • London
        • Los Angeles
        • Manchester
        • Miami
        • New York
        • San Francisco
        • Toronto
      • Verticals
        • Ecommerce
        • Education
        • Enterprise
        • Entertainment
        • Financial
        • Games
        • Healthcare
        • Logistics
        • Real Estate
        • Restaurant
        • Browse all Verticals
        • Social
        • Startup
        • Travel
      • App Builders
    • Affiliate
      • Affiliate Marketing
        • Networks
        • Programs
        • Mobile CPA
        • Mobile Games
      • Offer Types
        • Apps
        • Betting
        • Casino
        • CBD
        • Coupons
        • Crypto
        • Dating
        • Ecommerce
        • Entertainment
        • Esports
        • Browse all Offer Types
        • Gambling
        • Games
        • Health
        • Lead Generation
        • Nutra
        • Pay Per Call
        • Pin Submit
        • Poker
        • Social
        • Software
        • Sweepstakes
        • Travel
        • Utilities
      • Commission Types
        • CPA
        • CPC
        • CPI
        • CPL
        • CPM
        • CPS
        • RevShare
  • App Data
    • App Benchmarks
    • App Reports
    • App Market
    • App Sectors
    • App Stats
    • App Rankings
  • Events
    • APS NYC – Sept 2025
    • APS Berlin – Nov 2025
    • APS London – Apr 2026
    • Online Events
Subscribe Advertise
Menu

Women in Mobile

Liftoff's Women in Mobile series spotlights the contribution of women to the mobile app industry

Channel Partner - Liftoff Grow your mobile business

SmartNews’s Nanami Takahashi on growing programmatic partnerships in Japan

The Weather Company’s Amanda Dean on her journey from print to programmatic

PrizePicks’ Kara Wexler on leading paid media at a top fantasy sports app

Liftoff takes off with new series celebrating game-changing women in mobile

Women in Mobile: Liftoff’s Casie Jordan on leadership and monetization

Connecting the App Industry

Marketplace | News & Insights | Data | Events

Media

  • Insights
  • Video
  • Interviews
  • Podcasts
  • Guides
  • App Leaders
  • Downloads
  • News

Marketplace

  • App Marketing
  • User Acquisition
  • App Developers
  • App Engagement
  • App Analytics
  • App Monetization
  • Influencer Marketing
  • Mobile Advertising
  • Affiliate

App Data

  • Benchmarks
  • Reports
  • Sectors
  • Stats
  • Rankings

Site Info

  • About Us
  • Advertise on Business of Apps
  • Publish your Articles
  • Submit News & Announcements
  • Privacy Policy
  • Contact Us

Follow Us