The app industry offers huge opportunities. However, to make the most of it requires new techniques for marketing, monetizing and creating products that work within the app context. Whilst a handful of companies in a small number of sectors have mastered these techniques, across many industries the majority have barely scratched the surface when it comes to learning and mastering the skills needed to thrive in the app economy.
The Business of Apps is all about providing the necessary resources to learn specialist app specific skills, like App Store Optimisation or User Acquisition, and learn how to use them effectively. Deploying our extensive knowledge of mobile apps in engaging formats we aim to offer high quality insights in a number of fields that will support your business aims and provide long lasting value to you and your organization. We will be offering information in the following areas:
By using the best teachers from our own network as well as from leading industry players, we will deliver high quality information and training in key commercial app disciplines in an engaging manner. We will provide quality multi-media courses in a digestible format, avoiding dull white papers in favour of actionable content.
Business of Apps aims to help marketers, product managers, sales, business development professionals, indie developers and app startup founders to:
To get started, register your details and join the Business of Apps today.