The 2024 Retention Survey is here! Whether you’re focused on retargeting, cross-team collaboration, or iOS optimizations for better user retention, this report is your roadmap for growth through the rest of 2024 and into 2025. Don’t miss out—optimize your app’s retention strategy today!

• Retention-Driven Growth: Retargeting is a widely used strategy, with over 75% of app marketers reporting its success in re-engaging users and driving long-term retention.
• iOS Optimizations: With rising iOS opt-in rates, focusing on privacy-compliant strategies can boost personalized marketing efforts.
• Multi-Channel Strategies: Combining email, push notifications, and in-app messaging enhances user engagement across multiple touchpoints.
• Collaboration is Key: Cross-team collaboration between marketing, product, and retention teams is critical for building successful retention strategies.