Pre-pandemic Jeff was enthusiastic about life with activities such as theatre, carpentry, salsa, and intramural soccer. Post-pandemic Jeff is enthusiastic about creative entrepreneurship with video game dev, real estate investment, and intramural soccer.

In your own words, what’s your role in the app business right now?

I guide the revenue flow of the business to lead to the outcomes we want.

How did you end up working in apps? / get started?

I was doing marketing for cool, large brands but thought a more senior role at a smaller operation would be better for me so I jumped at the opportunity when I got a DM on LinkedIn from a startup CEO.

What are you most excited about in apps right now? (tech, trends, people, verticals)

I’m actually really glad that higher interest rates are causing apps to think more about profitability and creating more user value per user, rather than just pumping acquisition numbers and spending less time on existing users.

What other companies in the app space do you rate/ inspire you and why?

I think companies with great content engines are inspiring because they’re creating great acquisition funnels while building up a solid content source for users. It’s not easy to make a creative pipeline that stands out or is sustainable at scale.

What do you like most about working in apps?

The energy and creativity of small players who believe in themselves. It seems like many other industries lack the gumption or the belief that they can do something great.

What one thing would you change about the app industry / market?

I wish the industry would be more patient when it comes to hiring. It feels like there are too many sink-or-swim moments.

Where do you think there’s an opportunity for apps / or unmet needs?

I think there’s still a lack of creativity. There’s too much of a playbook that seems to be followed.

If you weren’t working in apps what would you be doing?

I would be working in the games space with studios that are making games that make you feel first and monetize second.

iOS or Android?


What app(s) have been most useful to you over the last year?


Is there anything else we should know about you?

I’ve driven solo across the US coast to coast and back.

Do you know someone driving change and growth in the app industry? Nominate an app leader here.