Headway is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with state-of-the-art partner platforms to offer brands seamless data-driven digital solutions. With a focus on rapid innovation, cutting-edge technology and strong multi-channel operations, Headway provides optimized and targeted ad campaigns, empowered by machine learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.
For more information, visit www.headwaydigital.com or email firstname.lastname@example.org.
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Key Markets:||Europe, Latin America, Middle East, South East Asia, USA|
|Types:||Mobile Ad Network, Mobile DSP|
|Ad Formats:||Banners, Content Lock, Interstitial, Native, Video|
|Trading Models:||Fully Managed, Hybrid, Self Service|
|Tracking:||In-house and fully integrated to all attribution partners|
Applause’s 4th edition gathers together more than 200 app marketing professionals Posted on June 17, 2019 by Artyom Dogtiev ...Programmatic Advertising we had the session of Jordi de los Pinos, Co-Founder and CEO at Smadex by Headway and Pepe Agell, Chief Strategy Officer at Chartboost.
SoftBank to invest $ 2 billion in LATAM: the 5th largest mobile gaming market continues to heat up Posted on May 09, 2019 by Artyom Dogtiev A recent report created by Newzoo and Headway shined a light on the emerging opportunities in LatAm.
Smadex is on a mission to improve mobile advertising Brand Safety Posted on May 02, 2019 by Evi Missa Smadex is the mobile-first Demand Side Platform utilized by the mobile app growth experts at Headway for performance and branding mobile campaigns.
Applause 2019 returns to Barcelona for its 4th edition Posted on March 19, 2019 by Artyom Dogtiev Jordi de los Pinos, CEO at Smadex by Headway.
Headway's technology Smadex distinguished for Exceptional App Marketing Performance Posted on March 13, 2019 by Artyom Dogtiev The mobile-first DSP, Smadex by Headway, has ranked in the Kochava Top 20 Traffic Index, and snagged the #2 spot in the category of Traffic....
Over-the-top video apps suffer from 67% churn and low engagement Posted on October 05, 2018 by Andy Boxall
Mobile ad news weekly – are mobile adverts becoming too intrusive? Posted on April 13, 2018 by Anne Freier Headway, the leading data-driven media buying company for marketers worldwide, announced partnership....
Headway, an Entravision Company, Partners with Pixalate Posted on April 10, 2018 by Artyom Dogtiev Headway, the leading data-driven media buying company for marketers worldwide, announced partnership....
Headway Joins Elite Mobile Ad Fraud Coalition CAAF Posted on February 20, 2018 by Artyom Dogtiev This article was first published on Headway website.
How mobile marketers are adapting to new Clear History and Cookie restrictions Posted on June 06, 2019
The 5 Mobile World Congress trends that will impact mobile advertising in 2019 Posted on March 06, 2019 ...already shifted to Cost Per Mile (CPM) business models, for buying playable, native and rich media ads Headway launched new branding, new technology, and promoted the Mobile Masterminds Community We can’t....
7 Mobile app marketing trends for 2019 Posted on January 22, 2019 ...into new markets to chase opportunities, and according to a recent report commissioned by Newzoo and Headway,LATAM’s gaming marketgrew 20% last year and became the 5th largest gaming market in the....
Play Pass: why Google is considering a subscription service for its stores and what barriers are in its way Posted on December 13, 2018 ...there are good reasons to believe that a distribution service like Play Pass could struggle to make headway on Android.
We are electrified after #MGS19 #Berlin! Our Mobile Masterminds panel brought the talented app marketers from… https://t.co/tz3nYDaZV8(about 1 day ago)
RT @peggyanne: #PauQuevedo @innogames tells us he is bullish about DSPs but best to focus on mobile-first DSP, not omni channel, and find…(about 3 days ago)
App marketers from different verticals sharing insight and experiences on transitioning to programmatic… https://t.co/f9Us2gmOU3(about 3 days ago)
RT @peggyanne: Good news - programmatic is worth the effort but a lot of optimizations are necessary, #TomBrooks @deliveryherocom explains…(about 3 days ago)
The industry continues to make rapid progress towards transparency and mutual growth, and we are proud to be a part… https://t.co/eEnI5hG8ya(about 5 days ago)
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