Headway

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Business of Apps-01

Business of Apps-02

Headway is the leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide.

We build solutions that help companies grow their client base and connect with audiences at scale. We are marketers who specialized in advertising platforms, data analysis, and media optimization.

Over 20% of our team is dedicated to developing technology that analyzes large data sets, accesses the best media inventory, and blocks bad traffic. It’s no surprise we trust heavily in our ad-tech solutions to get the best results for our clients. 

The Road to App Growth

At Headway, we work with the most advanced Growth Marketers in the industry and state-of-the-art technology to find opportunities that drive business results. Whether you’re in charge of growing a subscription app, mobile game, or mobile e-commerce, we got your back. A dedicated team will work side by side to bring your app to the next level.

Acquire new users for your app

Attract quality users, driving new installs, active users, and transactions on a CPA basis. Tap into high-quality users with Machine Learning and maximize reach with a global performance scale.

Re-engage with your most valuable users

Accelerate first purchases and foster loyalty by reconnecting with your users when they are most open to receiving your message.

Get to the next level

There are always more ways to grow. Increase 20% install rates to your actual App Store traffic, leverage social influence to grow your business, and maximize social platforms for user acquisition.

PERFORMANCE 

Powered by MOBRAIN

Headway combines the ad tech and the know-how to generate strategies to bring new users, get higher retention, and optimize for better results. Mobrain is our solution for CPA management, to accelerate performance, and to get in place tools for fraud control. 

• CPA Campaign Management

We take care of the complete media cost and media buying strategy for our clients

• Analytics

Advanced campaign analysis giving you insights into the best performing offers and creatives

• API Integration

Supply API integration, giving access to top tier performance inventory.

PROGRAMMATIC

Solutions

At Headway, we run AI-powered programmatic ad campaigns across channels, formats, geos, and business verticals with maximum ROI achieved through narrow targeting and programmatic optimization.

• All Mobile Formats

All IAB Standard Display, Native, Video and Cutting Edge formats accepted

• Assisted Bidding

Smadex proprietary machine learning algorithms combine predicted LTV scoring with portfolio-based acquisition strategies. 

• Premium RTB Connections

Predictive bidding intelligently competes for the best creative formats and inventory across the globe

• Advanced Reporting

Competitive statistical insights to further your marketing goals with over 50 unique data points.

Mobile Content / VAS

Solutions

At Headway, we take care of the complete media cost and media buying strategy of our clients’ products.

• Dedicated Client Services

Whether you are benefiting from our managed or self-serve options, you will have a highly qualified team dedicated to regular communication, account strategy, and quarterly business reviews.

• Mobile Growth Experts

Our senior programmatic leaders review every strategy before any campaign goes live, to assure we are reaching for the goal without risking any dollar. 

• Advanced Media Buyers

Over 20 years of combined experience in performance optimization, creative a/b testing, and platform manipulation, and access to global inventory in more than 100 countries.

Brand Growth 

Solutions

Programmatic Media Buying and Optimization is the new standard for digital media buying strategies. 

At Headway, we are pioneers in multi-channel global programmatic campaign management, working with top brands and mobile app marketers around the globe, helping marketers to make sense of their data assets, and transforming digital opportunities into business outcomes.

• The right format for each device

Display, Video, Rich Media, Audio, and Native. You name it. Reach your audience on apps, websites, and on every digital screen.

• The art of making an impression

Headway Studio supports you along the way to get all your creative messaging multi-device ready to maximize reach and impact.  Forget about production bottlenecks.

Teamwork Makes The Dream Work

-2019 Best App Growth Team-

In 2019, Headway team got the accolade of Best App Growth Team by the App Growth Awards, and we couldn’t be happier for the recognition of all the hard work we put into each project our clients trust us with.

ABOUT US

Headway is part of Entravision (NYSE: EVC), a global media company focused on connecting audiences through content and technology. As a global team, we work with global advertisers and keep building products used by leading advertisers worldwide.

• 18 offices around the world
• +200 associates ready to talk with you

Headway Team:

Luis Barrague, President, Entravision Digital

Headway Info

Types:	Mobile Ad Network
Ad Formats:	Banners, Interstitial, Native, Video
Models:	CPA, CPI
Trading Models:	Self Service

Headway News

• 
  First-party identifiers boost eCPMS by 30% Posted on April 22, 2021 by Anne Freer
• 
  2019 App Growth Awards winners revealed Posted on December 11, 2019 by Artyom Dogtiev Growth Team of the Year Headway- amobile app promotion company Outstanding Contribution Andy CarvellPartner and Co-Founder....
• 
  App Growth Awards 2019 Finalists Announced Posted on October 28, 2019 by Business of Apps ...Locum's BestYodel Mobile for App Growth ProgrammeGrowth Team of the YearAda Health TeamBetterMeTeamHeadway Growth SquadPeak Labs TeamYodel Mobile TeamInfluencer CampaignFanbytes for Plato CampaignHarmonica....
• The Best Mobile Ad Networks 2013 Posted on June 04, 2013 by Christopher Reynolds ...networks and app exchanges, with platforms like Appflood, Chartboost and TapJoy, starting to make some headway in terms of breaking down the cost of user acquisition.

Headway Insights

• 
  How mobile marketers are adapting to new Clear History and Cookie restrictions Posted on June 06, 2019
• 
  7 Mobile app marketing trends for 2019 Posted on January 22, 2019 ...into new markets to chase opportunities, and according to a recent report commissioned by Newzoo and Headway,LATAM’s gaming marketgrew 20% last year and became the 5th largest gaming market in the....
• 
  Play Pass: why Google is considering a subscription service for its stores and what barriers are in its way Posted on December 13, 2018 ...there are good reasons to believe that a distribution service like Play Pass could struggle to make headway on Android.

Latest Tweets from Headway:

• 

  RT @BusinessofApps: Kudos to the @HeadwayDigital for winning the Growth Team of the Year award at the 2019 App Growth Awards in Berlin. Ke…

  (about 499 days ago)
  
• 

  @pick_aso Un placer, que lo disfruten🙂y ¡Muy felices fiestas!

  (about 503 days ago)
  
• 

  RT @roastbrief: .@HeadwayDigital, empresa líder en App Growth basado en tecnología, fue distinguida por su equipo de estrategia y optimiza…

  (about 511 days ago)
  
• 

  📣We are heading to Berlin for #AppPromotionSummit & the #AppGrowth Awards. Looking forward to meeting you all on Th… https://t.co/NMoCI4xVY0

  (about 520 days ago)
  
• 

  The Game Exhibition GSTAR gets underway Thursday! Book a meeting with our team. We look forward to seeing you there… https://t.co/FyS6mift65

  (about 540 days ago)
  

Headway Rankings

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