The battle for user attention is won or lost in the first 30 seconds. But what if your onboarding experience didn’t just teach — what if it converted?

In Applica’s new in-depth guide — the growth agency behind some of the fastest-scaling mobile apps — you’ll learn how to transform onboarding into a personalized, high-converting user experience using the Jobs-to-Be-Done (JTBD) framework and MaxDiff surveys.

This isn’t theory. It’s a tested system that combines empathy with data, used across dozens of apps to boost retention and deepen user relevance from day one.

🚀 What you’ll learn:

✅ The psychology of onboarding

• Why most onboarding flows fail (hint: they’re built for features, not people)
• How users evaluate your app in seconds, using fast, intuitive decision-making

🧠 JTBD framework: The what, why, and how

• Interview structures that uncover true user motivation — beyond feature requests
• Real-world interview examples showing how to map user goals to product value

📊 Quantify what users actually want

• A walkthrough of MaxDiff surveys to rank value propositions with precision
• Tools and platforms that make survey deployment simple

🧩 Segmentation and personalization

• How to cluster users by motivation — not demographics
• Practical tips to tailor onboarding for new v. power users, emotional v. productivity goals

📈 From insight to action

• A repeatable 4-step process to revamp onboarding
• How to translate research into benefit-driven UX, messaging, and flows

This guide shares strategies used in live environments — from journaling apps building emotional wellness to productivity tools supporting freelancers.

📥 Ready to get practical?

This guide is a hands-on blueprint designed for teams who want to build onboarding experiences that feel like they were built for the user, not for the roadmap.

Download your copy today.