Education App Benchmarks (2025)

David Curry

Updated: July 23, 2025

The education app market started off as an extension of the school curriculum, as services became available to help students with homework, ask questions online to teachers and professors, and learn new things from video tutorials.

As mobile grew, new apps came that tried to make teaching fun by adding game features. Duolingo is the most obvious example of this, with its level system and five "lives" for mistakes.

During the pandemic, online services became a necessity for teaching to continue. Apps such as Google Classroom and Brainly received millions of new signups, while Zoom and Microsoft Teams offered their video communications software to school for free.

While this need for online education has declined post-pandemic, education apps are still broadly used for students as a way to learn and have become a key way for adults to learn new skills.

Education apps rely on many KPIs to evaluate an app's performance. Retention, in comparison to other sectors, is quite low, especially as many education apps keep most of their services behind some form of paywall. Drawing users in and leaving a good first impression is paramount, so the app store listing and onboarding needs to be well thought out.

We have collected data and statistics on education app benchmarks. Read on below to find out more. Want expert insights on this app sector? Check out the education app report.

Key Education App Benchmarks

  • Retention rate for education apps was 2% by day 30, which is one of the lowest rates across all app sectors
  • The conversion rate of page store views to downloads for education apps was 34.4% on Google Play and 18.1% on iOS
  • Just over half of all subscribers to education apps stick around after the first renewal
  • The average subscription cost for an education app is $8.13 a month and $56.09 for a year
Education App Report 2025

Want to learn more about the Education app industry? In our Education App Report, we cover financials, forecasts, usage, downloads, demographics and benchmarking data.