Key App Refund Rate Statistics
App Refund Rate by Sub Duration
US App Refund Rate by Sub Duration
App Refund Rate by Category
App Refund Rate by Region
App refunds are an unfortunate part of every apps lifecycle, regardless of the value and benefits, a certain percentage of subscribers will ask for a refund.
Both iOS and Google Play have refund options available, removing the need for users to get in contact with the app. Google Play has a 48 hour grace period, during which time users are entitled to a refund, whereas Apple provides users with a longer-period but reviews each refund request.
There are methods to reducing the amount of users requesting a refund, such as offering free trials of the subscription and maintaining a dialogue with the user in the first few weeks. Typically, a lot of the refunds happen within the first day of purchase, so getting over that hump is critical.
Some apps tend to stack their premium services during that time period, showing off all the user can do in stages. When going to cancel or refund a subscription, the app may alert users as to all the features they will lose if they cancel.
But at the end of the day, at least 1% of users will ask for refunds, either because the subscription was bought unintentionally or there were issues with the app.
We have collected data and statistics on app refund rates. Read on below to find out more.
Key App Refund Rate Statistics
- Monthly subscriptions have a higher refund rate than weekly across all regions
- Europe has the lowest refund rate for both weekly and monthly subscriptions
- South Korea has the highest refund rate of any country, at 10%
- Education apps have the highest refund rate, of 5.1%, while travel has the lowes
