LTV App Rates Key Statistics
LTV App Rates by Region
LTV App Rates by Country
LTV App Rates by Category
LTV Game Rates
LTV Shopping App Rates
LTV Travel App Rates
Trial to Subscribe LTV by Region
US Trial to Subscribe LTV
There are many metrics to track app performance throughout the user lifecycle, but Lifetime Value (LTV) may be the most extensive, following the user's journey from day one to when they uninstall the app.
Being able to track LTV is important as it allows managers to properly budget customer acquisition costs, as they will be able to factor in the average amount of revenue per customer and identify if an ad or retargeting campaign is worth the price.
It can also provide a clearer estimate of an apps quarterly or annual revenue, which is again useful for budgeting and other cost-based decisions.
There are many ways to estimate LTV, one of the more common is to take the average revenue per user over several instances, such as one month, three months and one year and look at the retention rate of the app over that time. However, each app data platform has different ways of measuring, for instance AppsFlyer focuses on 60 day LTV, while Adpaty elongates it to 12 months.
From there, accurate LTV judgements can be made, as the vast majority of revenue for apps comes in the first year of a user downloading their app. For businesses with long-term subscribers, LTV rates can be found again from retention rate after two years or more.
We have collected data and statistics on LTV app rates. Read on below to find out more.
LTV App Rates Key Statistics
- Weekly subscriptions generate more LTV after 12 months than monthly subscriptions
- Iceland has the highest average LTV across all countries, while India has the lowest
- Games have the lowest LTV rate across app categories, at $2.55. Travel has the highest at $80.49
- iOS has a higher LTV rate than Google Play across all app categories
- Average LTV rate for games is $2.93, with US users spending the mos
