The battle for user attention is won or lost in the first 30 seconds. But what if your onboarding experience didn’t just teach, what if it converted?
In Applica’s new in-depth guide — the growth agency behind some of the fastest-scaling mobile apps — you’ll learn how to transform onboarding into a personalized, high-converting user experience using the Jobs-to-Be-Done (JTBD) framework and MaxDiff surveys.
This isn’t theory. It’s a tested system that combines empathy with data, used across dozens of apps to boost retention and deepen user relevance from day one.
🚀 What you’ll learn:
✅ The psychology of onboarding
- Why most onboarding flows fail (hint: they’re built for features, not people)
- How users evaluate your app in seconds, using fast, intuitive decision-making
🧠 JTBD framework: The what, why, and how
- Interview structures that uncover true user motivation beyond feature requests
- Real-world interview examples showing how to map user goals to product value
📊 Quantify what users actually want
- A walkthrough of MaxDiff surveys to rank value propositions with precision
- Tools and platforms that make survey deployment simple
🧩 Segmentation and personalization
- How to segment users by motivation, not demographics
- Practical tips to tailor onboarding for new v. power users, emotional v. productivity goals
📈 From insight to action
- A repeatable 4-step process to revamp onboarding
- How to translate research into benefit-driven UX, messaging, and flows
This guide shares strategies used in live environments, from journaling apps building emotional wellness to productivity tools supporting freelancers.
🤔 Need proof?
These case studies show exactly what’s possible.
- ASL Bloom, a sign language learning app, used JTBD to reshape onboarding and increased ARPU by 12%.
- Five Minute Journal, a mindfulness app, applied Applica’s framework and saw a 20% boost in trial starts.
- Dogo, the #1 dog training app, ran a MaxDiff survey to refine its paywall and increased ARPU by 19%.
📥 Ready to get practical?
This guide is a hands-on blueprint designed for teams who want to build onboarding experiences that feel like they were built for the user, not for the roadmap.
Download your copy today.