The AI app market is projected to be the fastest-growing category on both the iOS and Google Play stores over the next five years. Already, thousands of new apps launched this year feature generative AI at the core of their user experience.
At the high end of the market, chatbots and media generation tools are driving significant user growth, with revenue beginning to reflect the substantial investments made in recent years. Meanwhile, emerging generative AI technologies for video and music creation are poised to unlock even greater value, further accelerating the momentum of this rapidly expanding industry.
In our AI market map, we cover the core sectors that make up AI apps, highlighting the top apps within each sector:
- LLMs: The underlying models powering all of the generative AI experiences, with smaller apps licensing these models to cut down on development costs.
- General assistants: The key sector at the moment, with ChatGPT leading the charge in changing how people search for information on the web.
- Search: Some chatbots have taken it a step further by front-loading the experience with connected publication sources and more web 2.0 features.
- Virtual personalities: Ever wanted to speak to a celebrity or historical figure, now you can with virtual personality chatbots.
- Image: Photo editing and generation is the second pillar of generative AI right now, with lots of apps offering this feature.
- Video: Video generation could be the next pillar, though its fraught with complications due to the potential for fraud and misinformation.
- Music: The ability to create your own beats or use generative AI to enhance production is a nascent industry that could open up production to more people.
- Education: One of the first sectors to really transform with the use of generative AI, used as a homework helper and exam scanner.
- Health & fitness: The personalization of health and fitness can be achieved more readily with the use of AI, which several apps have added to their service.
Our market landscape is a comprehensive overview of the sector, with key insight into the top apps in each subsector. The map is available to download in PDF format for slides and presentations.
Download the AI App Market Map here to get a comprehensive view of the market and all of the top apps.
