Pubmatic is a publisher-focused programmatic advertising company. It provides publishers with a single dashboard to view their inventory, simplifies ad serving workflows to increase efficiency for campaign creation, inventory management, channel configuration and user access controls. With Pubmatic ad server, publishers can optimize demand channels, get access to enterprise-level analytics and automatic integration with all leading DSPs.
- 800 million + monthly unique users
- 55 billion + daily ad impressions
- 12 trillion advertiser bids per month
- 700 terabytes + of data generated daily
|Types:||Mobile Ad Server|
|Ad Formats:||Native, Video|
|Trading Models:||Mediation, Premium, Programmatic, Real Time Bidding|
PubMatic unveils OpenBid for better access to programmatic demand Posted on February 25, 2019 by Anne Freier Now, PubMatic, the publisher-focused sell-side platform, has launched OpenBid, a programmatic-first solution....
In-app now accounts for almost two-thirds of mobile video ad spend globally Posted on February 22, 2019 by Anne Freier ...spend, reaching 47% in 2018, up from 17% in 2017, according to the latest Quarterly Mobile Index by PubMatic.
PubMatic partnership lets buyers manage their ad tech fees Posted on February 08, 2019 by Anne Freier PubMatic, the publisher-focused ad tech platform, has just announced an agreement with digital ad expert....
Majority of in-app ad budgets now allocated toward programmatic Posted on February 05, 2019 by Anne Freier According to new research commissioned by PubMatic, the publisher-focussed sell-side platform, budgets tend to be fairly evenly distributed between....
Mobile dominates digital and video ad expenditure forecasts Posted on December 11, 2018 by Anne Freier ...to represent 66% of US programmatic digital display transactions according to the latest report from PubMatic.
Mobile video represents 53% of video impressions says PubMatic research Posted on November 14, 2018 by Anne Freier ...advertising is among the fastest drivers of digital video ad revenue, according to new data published by PubMatic.
Digital advertising market in Germany continues to grow Posted on October 09, 2018 by Anne Freier ...for digital video remains low,” explained Michael Zeisler, regional director of Central Europe for Pubmatic.
What to look out for when it comes to quality advertising inventory Posted on October 03, 2018 by Anne Freier In an effort to promote quality advertising inventory, PubMatic, the publisher-focused SSP, has just released a new white paper that discusses inventory quality....
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