Pubmatic is a publisher-focused programmatic advertising company. It provides publishers with a single dashboard to view their inventory, simplifies ad serving workflows to increase efficiency for campaign creation, inventory management, channel configuration and user access controls. With Pubmatic ad server, publishers can optimize demand channels, get access to enterprise-level analytics and automatic integration with all leading DSPs.
- 800 million + monthly unique users
- 55 billion + daily ad impressions
- 12 trillion advertiser bids per month
- 700 terabytes + of data generated daily
|Types:||Mobile Ad Server|
|Ad Formats:||Native, Video|
|Trading Models:||Mediation, Premium, Programmatic, Real Time Bidding|
Mobile dominates digital and video ad expenditure forecasts Posted on December 11, 2018 by Anne Freier ...to represent 66% of US programmatic digital display transactions according to the latest report from PubMatic.
Mobile video represents 53% of video impressions says PubMatic research Posted on November 14, 2018 by Anne Freier ...advertising is among the fastest drivers of digital video ad revenue, according to new data published by PubMatic.
Digital advertising market in Germany continues to grow Posted on October 09, 2018 by Anne Freier ...for digital video remains low,” explained Michael Zeisler, regional director of Central Europe for Pubmatic.
What to look out for when it comes to quality advertising inventory Posted on October 03, 2018 by Anne Freier In an effort to promote quality advertising inventory, PubMatic, the publisher-focused SSP, has just released a new white paper that discusses inventory quality....
Mobile ad expenditure growth fuelled by rise in in-app video Posted on September 05, 2018 by Anne Freier ...advertising spend grew 25% year-on-year in Q2, according to a new report from publisher sell-side platform PubMatic.
Epom Self-serve DSP for Advertisers: 1 Year in Review Posted on June 20, 2018 by Artyom Dogtiev At that time Epom DSP was already plugged into Pubmatic, AdColony, Mobfox, InMobi and other well-known SSPs.
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freier Product Launches and Mergers Publisher-focused sell-side platform,PubMatic, just announced a partnership with publisher Ringier Romania, to help push programmatic in the....
Mobile Ad News Weekly - Snapchat turns to India, Pinterest rolls out promoted video ad tool Posted on June 01, 2018 by Anne Freier PubMatic, the company that provides automation and programmatic tools for publishers, has just announced....
PubMatic and Publicis Media launch private marketplace in Asia Pacific Posted on May 31, 2018 by Anne Freier PubMatic, the company that provides automation and programmatic tools for publishers, has just announced....
Mobile Ad News Weekly - Quora launches imaging ads, uninstall app after 30 days revealed Posted on May 25, 2018 by Anne Freier Header bidding impressions increased 70% year-on-year in Q1 2018, according to PubMatic’s latestQuarterly Mobile Index (QMI)of 2018.
Connecting people with apps
Multi-screen digital video ads
Ad Network & Self-serve DSP for programmatic advertising
Ad Server. Simplified.
Branded content for mobile
Monetize your mobile traffic only with experts
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