With ecommerce set to conquer the commercial world, there’s been only one small aspect of the shopping experience missing…tactile touch. Your consumer can view static images and even video of your products, do research at the click of the button…but there’s still no aspect of shopping online that can adequately replace the ability to experience the product personally.
A bummer for the prospective client, of course, but the real question for retailers is: does this actually cost you sales? Likely it does, albeit a small percent if you’ve made sure to make your ecommerce portal user friendly and intuitive. Is there a way around this conspicuous lack, however? Believe it or not, there is… via the rapidly expanding augmented reality environment. But how will it impact ecommerce space? Let’s analyze.
What place does augmented reality have in the online retail space?
In the minds of many customers, there’s no replacement to being able to experience a product for themselves. No amount of written detail, or even the most exhaustive gallery, can step into the breach.
So how would augmented reality help?
Augmented reality allows for computer-generated objects to ‘coexist’ within the ‘real’ world. Anyone who survived the Pokemon Go craze has already experienced this technology up close and personal. Reality see a business frontage and a pavement sign… your phone shows you that exact same sign, but with a little pikachu nestled up to it. Or consider Snapchat, and it’s many filters… facile as they are, those adorable little dog ears and pig snouts are a simple illustration of the power of augmented reality.
How would this help boost ecommerce sales?
Quytech themselves, as leaders in the app design market, are the virtual app development geniuses behind this AR room design app. The user can, quite literally, place furniture, lay out space and fully experience their room…not a rendering of their room, or a 3d layout, but their actual room, seen in ‘real time’ through their phone. They can take a walk through the building, with the 3d objects [in this case the furniture] put in place on their screens. No longer is designing and planning out a space a case of guessing, or trying to get enough of a gist from limited renderings…it’s an experienceable reality.
Now imagine the power that lies within that. He thinks they should buy the black couch, but she’s not convinced? Fire up the phone and let them experience it firsthand. Little Susie’s not so sure your dress is the one she wants for the prom? Let her ‘try’ it and see. The potential for positive customer interaction is almost limitless.
While the ability to showcase products isn’t far from the only potential this rapidly expanding technology has, according to our Quytech source, it’s certainly one of the most important for the commerce arena.
So how do I get in on the action myself?
If you’re solidly convinced that the future of ecommerce will be shaped by augmented reality technologies, you’ll need to hunt down a reliable and experience AR app design team like that at Quytech. AR isn’t simply a point-and-click installation [well, not yet], and you’ll need an experienced hand guiding you. Not too get too deeply into the nitty gritty of the tech specifications, current technology hands you 4 major options. Marker-based AR uses predefined points to superimpose the 3d onto the world. Ikea have already successfully demonstrated this style of AR with a catalog/3D tie in that enabled people to experience their pieces in their rooms, similar to the app we looked at above.
Markerless AR relies on color and pattern recognition- the same technology used by Snapchat. Location based AR gives results similar to Pokemon Go, using GPS coordinates to place the 3d object, while projection based AR uses a real-world 3d skeleton to project lighting designed to fill out the textures. Each has their own space and worth in the ecommerce world, and you will need to carefully match the best choice technology to your particular needs.
If you’d like to get in touch with the team at Quytech technologies, either to discuss your individual needs or simply to find out more about the powerful implications of AR technology for ecommerce businesses, you can reach out via our website.