Mobile consultancy and app development house Mubaloo has been acquired by media company IPG Mediabrands, where it will become part of its digital agency Ansible. Terms of the deal have not been announced.
The intention for IPG is to use Mubaloo’s extensive experience in the mobile app world — it has created more than 240 apps in the past six years, with a client list including Aviva, Bang & Olufsen, and William Hill — to expand and improve its own mobile programs. It now provides a complete app management system, from consulting to creation, and out onto IoT and other services.
Mublaoo has been purchased by IPG Mediaworks
Jason Carter, IPG Mediabrands chief digital officer, said:
“Mobile is clearly the future of communication and the biggest opportunity for marketers. However, we saw that consumers are way ahead of brands in this space and realised that we needed to assist our clients to move beyond just mobile media. This move helps them to develop all aspects of mobile marketing and fully leverage the opportunities that connected consumers represent.”
Mark Mason, Mubaloo’s founder and chairman, added:
“Over the past six years, Mubaloo has seen exceptional growth, helping clients dramatically improve their operations. As apps have come to dominate mobile usage, IPG Mediabrands identified the need to have the best consultancy, app design and development talent. By joining forces with them, Mubaloo is able to expand globally and offer mobile transformation to IPG Mediabrands’ prestigious client base.”
Learn more about Mubaloo by visiting its website here.