Top Push Notifications Services (2018)

Artyom Dogtiev

Updated: September 12, 2018

Push Notification services were pioneered by Apple in 2008 with the introduction of iOS 3 mobile operating system. Later on this technology was also adopted by Google for its Android OS and Microsoft for its Windows Phone OS. Since then push has expanded into a major part of a range of platforms including the web/ desktop internet.

So what is a Push Notification? Push Notification technology allows to deliver information from an app to a mobile device or desktop computer without a specific request from the app, meaning this app doesn’t have to be launched to get a Push Notification. Since the technology was debuted 10 years ago, a number of platforms for sending Push Notifications have emerged. In this guide we want to provide you with information about both paid and free push notification service plans from multiple companies to choose from.

Today app Push Notifications are being used to deliver all sorts of information to app users, like specials (e.g. “Get your 10% OFF this weekend only!” for e-commerce apps), location-based messages (e.g. “Come by and enjoy this fall SALE prices!” for brick and mortar retail store apps), available new content on news and media apps like Apple News, CNN, Netflix, YouTube and others (e.g. “The Late Show with Stephen Colbert…” episode that is being sent from the show YouTube channel) and the list is on and on.

One of the emerging trends we can see for the use of Push Notification technology is that companies begin to offer a delivery status tracking feature. It allows app owners to receive  a status message – delivered, opened, URL inside a message was clicked, etc for each push notification sent. The reason why this trend is emerging is simple – an app churn rate increases over time, app owners are facing a challenge of retaining their app’s user base. People have several dozens of apps on their smartphones or tablets and there is just not enough time for them to pay an equal amount of attention to each app. So a Push Notification alone is not enough anymore, app owners need a reliable channel to get a feedback and see what kind of reaction their messages do trigger.

Having said that, while utilizing Push Notifications for mobile app users re-engagement, app developers, shouldn’t forget about regulations that Apple has established to set the rules for using this technology in iOS apps and specifically this article:

4.5.4 Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes or to send sensitive personal or confidential information. Abuse of these services may result in revocation of your privileges.

Meaning app developers need to aim for a healthy balance – use Push Notifications to communicate with their users about information that is useful for them but do not abuse this technology.

Let’s look at some numbers that will help us to see how important Push Notifications technology is for the app industry. According to the mid 2017 research conducted by Leanplum mobile marketing platform that specializes on app engagement, Push Notifications are capable to increase purchases up to 10 times and push in-app spend 16% up. The data also reveals that during a week Push Notifications sent on Saturday can double the number of purchases people do with mobile apps. And when it comes a question – during what time of a day people would do more purchases after getting Push Notifications, late afternoon rules supreme with 2.7 times increase.

Not all kinds of Push Notifications trigger a positive response from mobile users. As you can see on the following table from the Localytics team research conducted earlier in 2018, some types of Push Notifications are more welcome than others.

Impact of push notification personalisation on app usage (%)

Source: Localytics

The data from Urban Airship digital growth platform brings up another Push Notifications facet – how they influence mobile user retention on both iOS and Android platforms. According to their recent data, developers who neglect sending their mobile app users opt-in Push Notifications loose a whopping 95 cents for every dollar spent on user acquisition.

On the following graph you can see another find from Urban Airship paper – how sending Push Notifications influence churn rate on both major mobile platforms – iOS and Android. For the latter, not sending notifications results in 20% retention rate for the first week vs. 80% if notifications were sent. For iOS the numbers are less drastic but still impressive, 55% retention rate when developers don’t send Push Notifications and 90% when they do.

Mobile user retention % as a function of Push Notifications sending frequency

Source: Urban Airship

Now, when we’ve addressed the significance of Push Notifications technology and how important it is for helping to deal with user churn problem, let’s take a look at top companies that provide app developers with platforms to send Android  and Apple’s iOS Push Notifications.

Note: the companies on the list we’ve complied below are not in any priority order

Our List of Push Notification Services

1. Urban Airship

Urban Airship is a mobile engagement company, founded by Scott Kveton, Steven Osborn, Michael Richardson and Adam Lowry in 2009 in Portland, US. The company platform’s functionality combines app push messaging, in-app messaging, location / proximity targeting and analytics. Urbanship is focused on leading brands to facilitate their mobile strategy and help them to be efficient with a mobile channel. The range of business verticals, the company works with, includes retail, media & entertainment, sports and travel & hospitality, companies like ABS News, Adidas, Virgin Galactic. Urban Airship manages to push 75 billion messages a month for 2 billion active app installs.

Pricing & Features 

  • 45 days free trial
  • Exceptional throughput (300k messages / second)
  • High security level. It’s hosted at a Tier 3 SSAE 16 certified data center with fully redundant power backup and fire suppression systems, 24/7 security guards, mantraps, controlled access, biometric authentication and video surveillance.

Platforms & native app development support: iOS, Android, Windows Phone, BlackBerry.

The Evolution of Push Notifications in 2:38

2. Amazon SNS

Amazon Simple Notification Service was launched by Amazon in April, 2010 to facilitate mobile app developers work and help them to build more sophisticated apps. The company’s platform allows app owners, using a single API, to send app Push Notifications to multiple platforms (iOS, Android, Windows Phone and Fire OS). Among its clients such notable companies as WunderList, Yelp, Hike Messenger, Yik Yak.

Pricing & Features: 

  • First million of notifications delivery is free, after $.50 / million
  • Top level hardware infrastructure
  • Simple APIs and easy integration with mobile applications
  • Flexible message delivery over multiple transport protocols
  • Inexpensive, pay-as-you-go model with no up-front costs
  • Web-based AWS Management Console offers the simplicity of a point-and-click interface

Platforms & native app development support: iOS, Android, Windows Phone and Fire OS

New Mobile Push Notifications from Amazon SNS

3. Braze

Braze, formerly known as AppBoy, is a marketing automation company, founded by Mark Ghermezian Bill Magnuson and Jon Hyman in 2011 in NY, US. Helping app owners to solve app abandonment problem, increase engagement and reduce churn. Appboy features a sophisticated user profile system, advanced customer segmentation, and  multi-channel messaging (email, News Feed, Push Notifications, in-app messages), all these tools allow brands to be efficient at cultivating relationships with their customer base. Among the company’s clients are Clients like iHeart Media, Gannett, Urban Outfitters, Epix, and Shutterfly. During 2011-2014 period the company went through 4 funding rounds and secured $22.5M in total.

Pricing & Features: 

  • intelligent push messages delivery
  • sophisticated message personalization
  • action-based delivery
  • Xamarin OS support

Platforms & native app development support: iOS, Android, Windows Mobile, Unity, Fire OS, Xamarin, Baidu and web

Enhanced PUSH Made Perfect: 5 Ground Rules for PUSH That Don’t Spell S-P-A-M

4. Adpush

Adpush is a Grendale, US-based push notification sending platform. Its mission is to help companies to bring their visitors back on their site and (or) mobile app.

Pricing & Features: 

  • offers free trial with three paid plans – Starter, Professional and Enterprise, prices are ranged from $16/month for 5k subscribers to $300/month for 500k.
  • allows to send Push Notifications whenever a new post on a RSS feed is published
  • provides real-time tracking to see how Push Notifications perform
  • offers targeting based on geolocation, signup URL or time zone.

Platforms & native app development support: iOS, Android, Windows.

Adpush website screenshot

5. OneSignal

OneSignal is a multi-platform Push Notifications service company, founded in 2014 by George Deglin. The platform is being used by about 300k app developers to send 1,2 billion Push Notifications daily for 100k mobile apps.

Pricing & Features:

  • unlimited devices and notifications support
  • A/B testing
  • Localization
  • Delivery scheduling
  • Unlimited segments
  • Full API
  • data import & export
  • standard account is free, premium account pricing is available upon request
  • trusted by about 300k app developers
  • among its clients are UBER, Cisco, Adobe, Slate, LINE

Platforms & native app development support: iOS, Android and Web, Xcode, Unity, Marmalade, Adobe Air, Phonegap, Android Studio, Visual Studio, Cordova, Cocos2d-x, Corona, Xamarin, Ionic, React Native, Intel XDK, Titanium

OneSignal website screenshot

6. Kumulos

Kumulos provides a White Label, Mobile App Performance Management platform for mobile app development and software development companies. One of the top features that Kumulos platform provides are Push Notifications that come with ability to customize it for a specific brand.

Pricing & Features:

  • $50/month and up, based on a specific package.
  • Schedule Push Notification Messages which are localized to time zone
  • Build effective segments, filters and channels to reach the right audience at the right time
  • Send background data with your notifications to make changes to the app
  • Reach the right audience based on location using the Kumulos Geo-fencing capabilities
  • Use the Kumulos API to automate push notification messages based on events in the app.
  • Track results directly in the white label push notification dashboards. View delivery and open rates broken out by time and platform.

Platforms & native app development support: Android, iOS

Push Notifications | Kumulos

7. SWRVE

swrve

SWRVE is one of the leading mobile marketing automation companies, founder in 2011 by Steven Collins in San Francisco, US. Sending Push Notifications is only one of the services that company provides, the others are app analytics, A/B testing, in-app campaigns and more. It’s managed to secure such high profile clients as Electronics Arts, Warner Bros., Life360, Sony, McAfee. SWRVE company has gone through four rounds of funding and has got $21.4M.

Pricing & Features:

  • Segmentation capabilities that allow high level of push messages personalization
  • Local time Push Notifications delivery support
  • Analytics tools to do A/B testing

Platforms & native app development support: iOS and Android only.

SWRVE Push Notifications

8. Batch

Batch  is a mobile app engagement platform, launched in 2014 by Simon Dawlat in France. It provides app push notification solution for app developers to send mobile Push Notifications on scale. Having native ads monetization component, allows Batch to provide its service free of charge.  One of the key features is its Batch Insights tool that allows app owners to track push notification campaigns of their competitors on the platform. The Batch API allows users to control their campaigns from their own app marketing dashboard. By tracking app usage frequency Batch creates users segments automatically, with custom segments creation available as well. Currently it has about 500 clients with hundreds of apps registered in the platform.

Pricing & Features: 

  • send rate: 500 messages / minute, no API – free
  • send rate: 2,000 messages / minute, API – $49/month
  • send rate:  20,000 message / minute, API, standard support – $199/month.
  • Free trial
  • Frequency based automatic users segments creation
  • High delivery speed
  • API for users own dashboard integration
  • Competitors campaign benchmarking
  • Search Engine to look up the extensive app Push Notifications database

Platforms & native app development support: Android, iOS, Windows Mobile, Unity, Air, Cordova, Ionic, and Phonegap

Batch website screenshot

9. Upsight

UpSight (formerly Kontagent+PlayHaven) is a mobile marketing and analytics company founded in 2007 by Albert Lai and Jeffrey Tsung. UpSight is headquartered in San Francisco, US with additional offices in Toronto, Canada and London, UK. The company’s app push notification services features advanced level of customization with Emoji. Among the companies clients portfolio such established brands as Warner Brothers, Viacom, and Turner, and game publishing powerhouses such as BigFish, Activation, Electronic Arts and Glu Mobile. On April, 2015, the latest funding round has brought the company $7M.

Pricing & Features:

  • custom pricing, no plans
  • Simple to learn push messages web-based editor with performance analytics features
  • Emoji in messages support
  • User Explorer and Segment Builder to find valuable user segments and create highly targeted push campaigns.

Platforms & native app development support: iOS and Android.

Upsight iOS SDK Integration Guide (Support Video)

10. Accengage

Accengage is a mobile app push notification service company, founded by Jérôme Stioui in 2014 in Paris, France.  The company’s platform offers the suite of tools to help both app publishers and advertisers monitor the value of customers they acquire and increase mobile engagement. In addition to push notification tools, it offers mobile retargeting solution, mobile app tracking technology, and is connected to third-party analytics tools. Assengage clientele includes such established brands as Disney, KLM, Nestlé, Carrefour, Orange, Condé Nast, Century 21, Price Minister from the Rakuten Group. In January, 2015 the company secured $3M in its first funding round.

Pricing & Features:

  • Demo
  • Complete push notification solution: Push Notifications, in-app messaging. mobile retargeting
  • Capable to handle several billions Push Notifications / month
  • Dynamic segmentation and targeting
  • Real-time geofencing
  • Notifications personalization
  • Automation
  • Interconnection with user’s CRM
  • Analytics Tools for mobile CRM scenarios
  • A/B Testing
  • Multi-app messages
  • Badge management
  • Facebook notifications

Platforms & native app development support: iOS and Android.

Push Notifications & In-App Messages From Accengage

11. Catapush

Catapush is a web and app Push Notifications company, founded by Luigi Orsi Carbone and Davide Marrone in April, 2015 in Italy. Catapush’s platform empowers corporations with 2Way communication system, which sends data-driven transactional web and Push Notifications, each sent message is assigned a real time status – sent, delivered, read. The company’s competitive advantage over its competitors is that it offers developers and businesses a real-time communication channel with their customers.

Pricing & Features: 

  • Up to 100 recipients – free
  • Up to 2,500 recipients – 29 euro/month
  • Up to 12,500 recipients – 129 euro/month
  • Uo to 25,000 recipients – 249 euro/month
  • Above 25,000 recipients – a custom pricing
  • 2Way communication capability
  • Real-time IP dedicated channel for message delivery
  • Apple (APNs) and Android (GCM) support
  • Capable to push up to 100.000 messages simultaneously
  • SSL 128 bit encryption support
  • Focus on transactional Push Notifications

Platforms & native app development support: iOS and Android.

Catapush website screenshot

12. Mapp

Mapp is a global marketing technology company formerly known as Teradata’s Digital Marketing division. Next to Push Notifications, Mapp offers a variety of in-app plugins to provide app publishers additional ways to interact with their customers. These include a Message Inbox, Customer Feedback form, and an Offer Wall. The Mobile Push module is part of the Mapp Customer Engagement Platform which is designed for multi-channel campaign execution (Email, Mobile Push, SMS, Social Media, Web). In addition, Mapp also offers a Data Management Platform (DMP).

Pricing & Features: 

  • Deep Linking tech support
  • Analytics
  • Geotargeting
  • Server to server integration
  • Best Time to Send suggestion tool

Platforms & native app development support: iOS and Android

Mapp – Your shortest route to customer engagement.

13. Leanplum

Leanplum is a mobile marketing platform that specializes on an app user engagement, founded in 2012 in San Francisco, US by Andrew First, Momchil Kyurkchiev. One of the tools that LeanPlum offers app developers and marketers is Push Notifications to help them convert, engage and retain mobile app users. Provides users with a an easy-to-use Campaign Composer to deliver targeted Push Notifications based on real-time user behaviors.

Pricing & Features:

  • provides enterprise pricing plans info upon request
  • demo available
  • supports emoji in Push Notifications to increase engagement
  • claims being capable to increase app revenue up to 7x, user retention up to 9.6 times and conversions – 17%
  • among its clients are NBC, TED, Tinder, Zynga.

Platforms & native app development support: iOS, Android, Unity, HTML5.

Retargeting Dormant Users

14. Intercom

Inercom is a customer messaging platform that offers a suite of communication tools that help businesses to respond, engage and educate customers. Its Push Notifications solution allows app developers and marketers to reach out their app users outside an app with a message to onboard new users, announce new features, as well as re-engage users that are dormant and not using the app much.

Pricing & Features:

  • unlimited devices and notifications support
  • auto messaging
  • segmentation
  • in-app messages
  • automation
  • automated, one-off emails
  • metrics and goals tracking

Platforms & native app development support: iOS, Android.

Intercom Overview

15. Pusher

Pusher Beams is an API for mobile app developers to add Push Notifications sending capability to their apps. The tool developed by Pusher company thats was launched in 2011 in London, UK by Max Williams. The Beams tool provides a hosted service to manage the device token lifecycle for iOS and Android applications and Insights to track delivery acknowledgement and open events directly on the device. A Debug Console helps developers troubleshoot issues in real-time.

Pusher Beams is used by more than 10,000 app developers, and notable companies like DraftKings, Dialpad and VirginPulse. With Beams, over 90% of notifications are delivered in under 60 seconds, whether developers are sending them to one device or a million.

Pricing & Features:

  • Free account up to 2,000 monthly active users, Pro Plan – $100/month, Business Plan – $400/month, Enterprise plan – custom pricing
  • Unified API to deliver push notifications to iOS, Android, and MacOS devices
  • Hosted service to manage the device token lifecycle for iOS and Android apps
  • Android and iOS SDKs crafted to include the latest FCM and APNs updates
  • Interests to deliver notifications using a flexible pub/sub model
  • Insights reporting acknowledgement and open events directly from the client
  • Debug Console featuring a realtime notification lifecycle event log

Platforms & native app development support: iOS, Android.

Pusher Beams


16. Pushwoosh

Pushwoosh is a Push Notifications service company founded in 2011 in Washington, US. The company offers a broad range of tools for marketing automation to send mobile and web Push Notifications, provide campaigns performance analysis, in-app messaging and more.

Pricing & Features:

  • free plan to support up to 1,000 devices, up to 50,00 $42/month, up to 300k devices for #126/month and an Enterprise plan for above 300k devices
  • 14 day trial period with no credit card required
  • Private cloud
  • Segmentation
  • Deep Linking
  • Multi-Language support
  • in-app messaging
  • Statistics
  • support all development platforms (21 in total)

Platforms & native app development support: iOS, Android, BlackBerry, Windows, Unity, macOS, Alexa, FireFox, WordPress, HTML5 PhoneGap and others.

Pushwoosh for Shopify

17. PushBots

PushBots is a Push Notifications service company, founded in 2012 in Cairo, Egypt. The service allows developers to push messages on both mobile and desktop, it provides them with a light messaging kit to plug a single SDK to their iOS, Android and web apps. PushBots helps developers to analyze their user base, reach them on both mobile and web, track every message performance, as well as schedule and automate messaging.

Pricing & Features:

  • provides 4 plans: Starter for $29/month to support up to 10k devices, Basis for $49/month to support up to 50k devices, Plus for $129/month to support up to 150k devices and Ultimate for $199/month – up to 300k devices.
  • light SDK
  • both more mobile and web

Platforms & native app development support: iOS, Android, Web.

PushBots website screenshot

18. aimtell

aimtell is a web and mobile Push Notifications company, founded in Southern California, US in 2015. To this date the company sent more than 5 billion Push Notifications, it puts the special emphasis on privacy & security of the company’s clients data. On top of the basic functions it provides A/B testing, custom branding, subscriber alias, 3rd party integrations, dynamic notifications, conversion tracking, full API, team management capabilities and more.

Pricing & Features:

  • Starter plan ($29/month), Basic ($50/month), Plus ($100/month), Enterprise (custom pricing)
  • Advanced segmentation based on web page views, mobile / desktop device information, geo location data, events and more.

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

aimtell website screenshot

19. FoxPush

FoxPush is an Australia-based Website Push Notifications company founded in 2016. It supports sending Push Notifications across desktop, smartphone and a tablet, provides scalability to send up to millions Push Notifications within seconds, supports emoji in messages, advanced targeting, easy and quick set up process.

Pricing & Features:

  • Free and Custom paid plans (number of features vary based on specific arrangements)
  • Instant delivery, multi-device support, multi-browser support, emojis, advanced user targeting

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

FoxPush website screenshot

20. CleverTap

CleverTap is a San Francisco-based mobile marketing platform, launched at 2013. It provides a consolidated platform that works on the same dataset to solve app developers and marketers analytics and engagement challenges. CleverTap offers blazing fast app and web analytics, powerful segmentation and multiple ways to engage with mobile app users via Push Notifications, in-app messages, emails, web pop-ups, SMS and web Push Notifications. The company works with over 4,000 customers worldwide including many of the leading brands like Sony, BookMyShow, McDonalds, Samsung, Denver Broncos, DC Comics, and Curiosity.

Pricing & Features:

  • Free (60 days event storage limitation), $1,000 / month (annual contract), Enterprise (custom pricing)
  • Applying Machine Learning to keep push notification communication with mobile users relevant all the time

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

CleverTap website screenshot

21. WebEngage

WebEngage is an India-based B2C marketing automation software company, founded in 2011. It offers a full suite of digital marketing tools such as email, Push Notifications, in-app message, web message, sms message, web push and more.

Pricing & Features:

  • 14 day trial period, 10k monthly active uses plan ($200/month), 50k MAU ($900/month), 100k MAU ($1,500/month), >100k MAU (custom pricing)
  • Hyper personalization, Micro Segmentation, Cross-channel engagement

Platforms & native app development support: iOS, Android, Desktop.

WebEngage website screenshot

22. Pushcrew

PushCrew provides a platform for marketers to drive more traffic to their websites via sending Push Notifications across all channels – desktop, smartphone and tablet. It provides a free trial and demo on request, it worked with such companies as McAfee, Lenovo, Hubspot and other big brands. PushCrew plans cover the whole spectrum of business, from freelancers to enterprises.

Pricing & Features:

  • Startup plan for unto 2,000 subscribers (free), Premium from 2-10k subscribers (from $18 to $53/month), Business from 2-10k subscribers (from $53 to $158/month), Enterprise / Agency (custom pricing on request)
  • Rich content Push Notifications, advanced segmentation, customization, real-time analytics, integration with WordPress, Joomla, Shopify, InstaPage, Wix, Weebly and Squarespace.

Platforms & native app development support: iOS, Android, Desktop.

Pushcrew website screenshot

23. Taplytics

Taplytics is the mobile A/B testing, push notification and analytics platform. A few features that set the platform apart from the rest are – automated messaging to deliver custom messages on time, geolocation support to send Push Notifications in specific locations, A/B testing to defy the best combination of a message, location and timing and real-time analytics to measure and evaluate an impact on mobile user activity.

Pricing & Features:

  • pricing is available on request
  • Demo account, advanced segmentation, transactional push/push API, geolocation support, and advanced analytics

Platforms & native app development support: iOS, Android

Taplytics website screenshot

24. MoEngage

MoEngage is user analytics and engagement platform for mobile apps. One of the major services it provides is geo-targeted app Push Notifications and in-app messages sending, that in conjunction with ability to schedule delivery, allows MoEngage to push highly effective messages to app users.

Pricing & Features:

  • Starter plan (free), Premium (pricing is available on request), Enterprise (pricing is available on request)
  • AI powered algorithms to send relevant messages at the right time, supports all popular platforms, unified customer behavior based segmentation

Platforms & native app development support: macOS, iOS, Android, Windows, Linux

MoEngage website screenshot

25. SendPulse

SendPulse is a multi-channel marketing platform that offers marketers a suite of services that include bulk email, SMS and web Push Notifications sending. The platform’s Push Notifications sending service aims to help marketers to drive more traffic to their websites via Push notification messages sent to desktop and mobile.

Pricing & Features:

  • 1-2,5o0 subscribers plan – free, 2,5-3k plan – $11, 8-9k subscribers – $19, 1 millon+ subscribers VIP plan – pricing is available on request
  • API for developers, segmentation, personalization, easy campaign setup process, flexible pricing

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

SendPulse website screenshot

26. Goroost

Goroost is a Push Notifications platform that supports all major Web browsers – Chrome, Firefox, Safari and Opera. On a contrary to other digital marketing software platforms, Goroost team is focused on providing a Push Notifications service only.

Pricing & Features:

  • multiples plans from 100k subscribers plan – 29/month to 9 million subscribers plan – $2,976
  • priority on the quality of its services, not quantity, automation via integration with WordPress, Hootsuite, Urban Airship Connect, Adblock detection.

Platforms & native app development support: iOS, Android, Windows

Goroost  website screenshot

27. PushEngage

PushEngage is a web browser Push Notifications sending platform that allows marketers to send segmented messages automatically. The platform has been used on 9,000+ websites in 125+ countries on such websites as indeed, Harvard Medical Review, Times Now to send notifications to Chrome, Firefox, Chrome for Android, Samsung Internet browser, Safari for web an Edge for web.

Pricing & Features:

  • Pro plan for 5,000 subscribers – $29 / month, Business plan for 25,000 subscribers – $59 / month, Large Business plan for 100k subscribers – $99 / month, Enterprise plan – pricing is available on request.
  • Cart abandoned Push Notifications, dynamic segmentation, advanced analytics, automatic responders, multi-site support

Platforms & native app development support: iOS, Android, Desktop.

PushEngage website screenshot

28. Vizury

Vizury is a web Push Notifications sending platform launched in 2011 in Bangalore, India with a focus on eCommerce website support. It offers eCommerce website owners a suite of solutions to improve their business performance and re-engage lapsed users who bought a product only once, send an alert to abandon cart owner, send time sensitive discounts, send price drop alert, advanced analytics and more.

Pricing & Features:

  • pricing is available on request
  • focus on eCommerce websites, pre-defined use cases to fascinate specific eCommerce strategies

Platforms & native app development support: iOS, Android, Desktop.

Vizury website screenshot

29. IBM Mobile Push Notification

IBM Mobile Push Notification is a Push notification sending service from IBM Inc. It enables marketers to send and manage mobile and web Push Notifications using an intuitive UI, client SDK’s and simple REST API’s to configure, monitor and send notifications.

Pricing & Features:

  • Lite plan – free, Basic – first 1 million messages are free, above 1 million messages are paid (pricing is varied by specific IBM data center)
  • Powered by IBM

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

IBM Mobile Push Notification website screenshot

30. iZooto

iZooto is web Push notification sending platform for desktop and mobile. In a contrast with many other companies, iZooto is focusing on providing this service to e-Commerce companies. It helps businesses to boost their revenue, speed up conversions via rich and engaging Push Notifications, as well as retain their customer base. iZooto helps publishers to better monetize their web inventory using web Push Notifications. On top of the regular services, for enterprises the company offers campaign planning, on-boarding assistance and providing a dedicated manager for each account.

Pricing & Features:

  • Basic plan (free), Essential plan to send notifications to 2,500 subscribers and more – $25/month, Advanced plan to send Push Notifications to 5,000 subscribers and more – $75/month
  • e-Commerce platforms support, automation, personalization, dynamic retargeting.

Platforms & native app development support: iOS, Android, macOS, Windows.

iZooto website screenshot

Final Thoughts

With the rapid growth of location-based apps, push notification technology becomes the key instrument in communication with customers and app users in general. Mobile games developers have been taking advantage of this technology for a number of years and so the bottom line is, that it’s really hard to imagine modern mobile apps without push technology powered features. If your app doesn’t support this technology yet, think about the ways how you can incorporate it into your app to facilitate users engagement and retention.