Fishbrain, the mobile app and social network for sport fishing, has raised $13.5m in Series B funding. The round was led by B Capital Group, the venture capital fund set up by Facebook co-founder Eduardo Saverin, with participation from SoftBank Ventures Korea and existing backers Northzone and Industrifonden.
Sweden-based Fishbrain claims to be the world’s most popular app and social network for fishing, boasting a over 5 million users. The app’s interactive map helps anglers find new fishing spots and see what other people are catching, with what bait and specifically where.
The company plans to use the funding to double its employees from 30 to 60 this year, accelerate user growth and continue to build out its platform.
Johan Attby, CEO of Fishbrain, said:
“Fishing is the world’s most popular hobby, and Fishbrain is the only central place for people to discover, discuss, and display their fishing knowledge and gear. Our vision is to be the angler’s constant companion from the moment you think about going fishing until you come home satisfied from a successful catch experience.”
Gavin Teo, partner at B Capital, added:
“Social networks have evolved toward depth over breadth and Fishbrain has proven the ability to deeply engage a passionate community around the world’s biggest hobby – sport fishing. We’re excited to support a world-class management team in taking the business to the next stage of global expansion.”
The funding brings Fishbrain’s total investment to $28m. The company’s is available for free on iOS and Android, with a premium version starting at $5.99 per month.