Dating app Bumble makes the first move into online recruitment and networking with Bumble Bizz

Andy Boxall

In App Business

October 9, 2017

Bumble, the women-first dating app, has added a new feature focusing on professional qualifications, helping app members network. It’s called Bumble Bizz, and it uses the same photo verification process as regular profiles, ensuring people are genuinely who they say they are.

In a press release, Bumble says:

“We designed Bumble to be a platform that encourages positive, impactful interactions in love, friendship, and now business. By empowering women to make the first move in Bumble Bizz, we expect to see the same positive behavior and low abuse rates we’ve seen on our other platforms.”

The feature launched in the U.S., the U.K., Canada, France, and Germany on October 2. Users can write up a professional history, much like one on LinkedIn, and add portfolio details and photographs, ready to be verified by Bumble’s team.

Bumble Bizz is a separate part of the app from Bumble’s dating system. The two profiles are kept apart, and managed independently of each other. However, it does use the same left or right swiping method to “match” with potential business partners.

CNBC reports the dating app industry in the United States is worth $3b, while recruitment is potentially worth $200b globally.