Andy Murray invests in new tennis app Deuce

Ben Heathcote

In App Deals

May 23, 2018

Deuce, an app which aims to make tennis accessible and affordable for everyone, has secured investment from Wimbledon champion Andy Murray. The new app will allow players of all ages and abilities to be matched with coach-led sessions and courts at clubs or parks near them.

Deuce was launched to remove the barriers that often prevent people from playing tennis, such as cost, access to courts, finding friendly clubs and people to play with.

The app is the brainchild of Matt Willcocks, former tennis director at Gosling Sports Park, the largest tennis facility in the country. He described Deuce as the “AirBnB for tennis with the simplicity of Uber!”

Willcocks added:

“Nowadays everything can be done on the move from your smartphone – whether it’s booking a taxi, takeaway or holiday it’s never been so easy and there’s no reason why playing tennis shouldn’t be the same. Tennis is a fantastic sport, we have the courts, we have the coaches and we know that there are millions of people that are not members of clubs but that want to play more tennis. Using today’s technology Deuce will provide its users with accessible, great value coaching, courts and playing opportunities at the tap of a button.”

Andy Murray said:

“There are lots of schemes out there for encouraging participation but this is the first time I’ve backed something like this. The team behind Deuce are really impressive and they have a working knowledge of tennis and tennis clubs in this country so they really understand the issues and the potential.

“Tennis is such a great sport with so many benefits – physical, mental and social, but we simply don’t have enough people playing in this country. We need to fill empty courts with people playing more often and Deuce uses today’s technology to do this in a simple, welcoming and affordable way.”

The Deuce app was launched earlier this month through a regional pilot in Hertfordshire. It will be available in early July for users in London and then rolled out in Scotland and other hot spots around Great Britain by the end of 2018.