Apple Search Ads

Search Ads is the Apple Inc. iOS app promotion platform for app developers to drive traffic for their apps via search.

The platform features two plans: Basic and Advanced.

With the Basic plan, currently available only for the US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part.

The minimum budget for the Basic plan is $5,000 per app per month.

The Advanced plan implies developers need to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.

Key Features

Reach engaged users at the exact moment they’re searching for your app
70% of App Store visitors search to find apps
Set your own bids and budgets
View detailed reports of all key metrics
Pay only for installs at a cost you choose
Intelligent automation maximizes results
Pay only when a user taps on your ad
Quick-view dashboard tracks ad performance
Minimal ongoing management needed
Choose keywords and audiences for your ads

Key People

Tom Pearman – Head of Partner Development, Search Ads UK at Apple

Tom is a commercial leader with over 15 years experience in media, marketing and business development spanning mobile and digital as well as traditional media channels.

Numbers & Revenue

Apple has stated that 70% of all downloads come from searches
The Search Ads conversion rate sits at 50%
77% of Search Ads generate a download that the end user was not expecting
An average of 56% of users are reinstalling apps
The average Cost per Tap of Apple Search Ads is around $0.84

Apple Search Ads Formats

Apple Search Ads uses a single, sponsored ad that may appear at the top of search results when a user is searching:

Apple Search Ads Format Example

All of these ads have a blue background and ad disclosure icon. It could appear in one of several formats, depending on the user’s device and what may work best for the search query and user.

How To Set Up Apple Search Ads (Video)

Apple Search Ads Info

Types:	Mobile Ad Network
Ad Formats:	-
Models:	CPC, CPI
Trading Models:	-

Apple Search Ads News

March 2024 ASO Roundup: insights and hacks Posted on March 07, 2024 by Artem Dogtiev ...relevant keywords; - Improving conversion rates with compelling app icons and screenshots; - Utilizing Apple Search Ads for targeted ad campaigns to complement ASO efforts.

Apple Search Ads Videos

How to Use ASA as Your Primary Source of UA Viktor Orlov, CEO & Co-founder at Asapty, shares Asapty’s best practices for Apple Search Ads and which tools can be used for Apple Search Ads
Using AI to Gain a Competitive Edge Wesley Maclaggen, CMO of Marin Software, discussed how to use AI on Apple Search Ads campaigns
Growth Engine for App Store 2023 David Martin and Eugene Lesechko from SplitMetrics delivered an insightful session about the growth engine for App Store in 2023
Optimizing Apple Search Ads Performance using CPPs In this video, Emre from MobileAction covers how to effectively utilize Custom Product Pages to maximize Apple Search Ads performance
The Complete Guide to ASA App Masters’ Founder, Steve Young presented the complete guide to Apple Search Ads in this session

Apple Search Ads Podcasts

#144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction If you are an app marketer, one of the ways you can slice the app marketing pie is to cut it into paid and free parts
#83: Catapulting app growth with Apple Search Ads with Yusuf Barutcu, Director of Business Development of SearchAds.com Every app marketer is on a quest to acquire more users for her or his app
#77 : How to make more of your Search Ads targeting campaigns with Simon Thillay, Head of ASO at AppTweak At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both – App Store Optimization to get native traffic and run paid search, among many performance marketing, ad campaigns
#76 : Can ASO work hand in hand with performance marketing with Anton Tatarynovich, Senior ASO Consultant at Phiture ASO (aka App Store Optimization) has been an app marketing service for a quite a while
#31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture When developing an app, the work of many is put together

Apple Search Ads Competitors and Alternatives

Trackier

AdTech Solutions For Your Every Marketing Need

Madvertise

Premium mobile advertising

Unity Ads

Maximize Your Game’s Revenue

AdMaven

The Ad Network For publishers and advertisers

HilltopAds

One of the best CPM ad networks for publishers and advertisers from all over the world.

ChartBoost

For developers, by developers

Apple Search Ads Reviews

REVIEWED ON

(2 votes)

2 REVIEWS

What people say... Leave your rating

Be the first to leave a review.

Verified

{{{review.rating_comment | nl2br}}}

Leave your rating

Sorry, we don’t have these details yet. If you are a Apple Search Ads representative, please get in touch to add additional information and contact options to your profile.