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Featured Predictive analytics: Discover the best strategy to maximize LTV post-IDFA With Apple’s ATT framework rollout, app marketers are losing access to unique user identifiers across platforms. Predictive analytics can help marketers navigate this new environment, offering a way to predict user LTV, user churn potential, and help keep users... Featured The Mobile Analytics Taxonomy Spreadsheet The Taxonomy Spreadsheet will help you maintain a good overview of everything you're currently tracking and the state of each data point. Featured A Beginners Guide to Designing Mobile Ads Building and validating engaging creatives has become even more crucial to app marketing success in the privacy-first era. In our guide to designing mobile ads we look at everything you need to know when creating assets for your retargeting... Featured A Deep-Dive Into ASO Keyword Research Learn how to find and prioritize your target keywords, discover how to localize your app, and understand ASO best practices with this deep dive into ASO keyword research. Featured How to Make a Health & Fitness App Successful – Using Lifestyle Marketing to Get Results Get an insider look at how Health & Fitness apps become leaders in their category. You’ll get access to how-to’s and examples of how to use lifecycle marketing strategies to achieve app growth results. Featured Uplift Your Mobile Monetization Today – Brand Opportunity Playbook As more buyers embrace a mobile-first approach and increase spend on mobile in-app brand advertising, publishers must prepare themselves to capture global brand spend. Download this playbook to find out more. Featured Phiture’s BRAIN framework template for CRM teams The BRAIN framework is a new framework for CRM teams geared towards tackling a specific challenge, resulting in a prioritized action plan. It’s written to be broad enough for any team or setup, making it ideal for any kind... Featured iOS 15 Checklist: How to Prepare Your ASO Strategy iOS 15 will revolutionize ASO strategies and AppTweak is here to guide you through these changes. Get a free copy of our detailed iOS 15 checklist with a recap of the new features, information and tips you need to... Featured [E-book] 9 Experience Trends in 2022 for the Mobile Consumer A lingering pandemic, continuing supply chain and inflation concerns, and preference for all things mobile means both customers and brands are relying more than ever on apps. How will this macro trend play out in 2022? Will customers continue... Featured [Guide] 5 Data-led Growth Strategies for Mobile Apps In this guide, you’ll find five data-led growth strategies to help you increase user retention, decrease churn, and deliver a more perfect mobile customer experience, as told by industry experts from Yodel Mobile and FullStory. Featured Want To Scale Your App To 1M Users? Get The 10 Questions Every App Business Owner Needs to Answer To Turn Their App Into A Multi-Million Dollar Business Featured The What, Why and how of the Algorithmic Segmentation Algorithmic segmentation, or machine learning-based audience segments can help you identify the highest value users for your app re-engagement campaigns. Machine learning predictions automatically create custom user segments, ensuring that app marketers deliver their ads to the most relevant... Featured VTA: Leverage the metric most app marketeers are neglecting Many app marketers rely on CTA to determine the effectiveness of their retargeting campaigns, but what if they're only getting half the story? By measuring VTA, app marketers can see the full picture of their campaign performance, and ensure they're... Featured mFilterIt stamps out invalid traffic for a global eCommerce player A globally recognized eCommerce player was able to weed out invalid traffic with mFilterIt's ad traffic validation tool. This resulted in prodigious savings and improvement in overall metrics. Featured Acquire more paying users from your Facebook campaigns This guide for app marketers will help you increase those elusive paying users and see a higher return on your Facebook marketing investment. Packed full of expert tips and tricks to acquire more paying users with targeted Facebook marketing campaigns.... Featured Consumer Survey – The Mobile Customer Imperative Learn how to optimize your MAX to drive app user engagement, performance and innovation. Featured THE APP-OCALYPSE APP MARKETING HAS FALLEN INTO RUIN. AMIDST ALL THE POST-COOKIE AND IDFA MAYHEM, ONE DARING APP DEVELOPER TRIES TO FIND A SOLUTION AND ESCAPE THIS PAYING USER ACQUISITION NIGHTMARE. WILL HE SUCCEED? DOWNLOAD OUR COMIC TO FIND OUT. Featured How did Product Madness retain 12% more high-value users with retargeting? How did Product Madness retain 12% more high-value users with retargeting? “Our initial campaign focus was ROAS, but we decided to switch over to measuring incrementality which we feel shows the real value of retargeting. Adikteev made this change possible... Featured Phiture’s CPP Playbook In our new CPP Playbook, Phiture's team of mobile growth experts go into the specifics of Custom Product Pages taking in the definition, use cases, design, and how to link CPPs to various traffic sources. Finally, we discuss measuring the... Featured [eBook] Practical Privacy – 8 Privacy Principles and Practices for Building Better Mobile App Experiences When it comes to consumer privacy on mobile, businesses operate in a world of constantly changing expectations. Learn the 8 privacy practices you must take to deliver better mobile app experiences. The COMPLETE 2022 Guide To App Marketing What worked well in 2021 will not work in 2022. In this 39-Page Guide, you will discover what's working now for the most successful apps in the world today. The app ecosystem is one of the fastest-moving industries on...

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