App Annie has come up with a new tool for developers and marketers requiring more data to assist in making user acquisition campaigns more successful. It’s called Marketing Intelligence, and it gives a deeper look at app store optimisation, providing advice on the best use of marketing budgets.
App Annie has launched Marketing Intelligence
In addition to finding new ways of increasing app discoverability, Marketing Intelligence users gain insight into the best ways to use galleries, effective keywords, and a glimpse at how competing apps are employing ads and other tools. The platform also keeps track of all creative work, and network partners in a single spot.
Bertrand Schmitt, App Annie’s CEO, said:
“As every business expands into mobile apps, App Annie is evolving its products to help clients succeed within the app economy. With ever-changing mobile ad spend and monetization options and strategies, there was growing demand among leading app publishers for more transparent, readily-accessible data. Marketing Intelligence allows our clients to benchmark and execute well-informed, efficient user acquisition strategies to better scale their app businesses.”
More information about App Annie’s Marketing Intelligence platform can be found here, along with the chance to sign up for a free trial.