App store optimization (ASO) is a crucial part of the mobile app marketing mix. In fact, 40% of smartphone users still browse app stores to discover apps, according to Google/IPSOS research. This highlights the importance of ranking in app store search and getting the ASO elements of your app listing right.
To do ASO well it’s important to stay on top of frequent changes in the industry. So we’ve created a list of the best ASO brains in the business to help you on your way. These app store optimization experts have helped thousands of developers and publishers boost their app’s discoverability. They are…
Adeline Lee is Director of Product at popular women’s health app Clue. She splits her time between marketing (including ASO and localization) and product. Adeline will be imparting her app marketing wisdom to audiences at our App Promotion Summit Berlin 2016.
Ryan is an expert in the field of ASO. He has worked on more than 1,000 optimization campaigns and released over 100 apps. Ryan has been a consultant for ASO Professional, a co-founder of ASO Agency and now leads business development for Gummicube, an ASO services and analytics company.
Hugh has worked for some of the top ASO companies in the business. He created Sensor Tower’s ASO Academy course, app marketing videos for AppTamin and is currently Head of Inbound Marketing at Mobile Action. With experience like that you know Hugh’s ASO content is going to be gold.
Nick racked up 10 years of SEO experience before turning his attentions to app store optimization and organic mobile growth. He held an app store research post at UCL and founded his own mobile app marketing company Miratrix. You can check out his YouTube channel for weekly ASO tips.
Charo is an accomplished ASO expert, lecturer and speaker. She heads up organic acquisition at DOCOMO Digital, leading on app store optimization, mobile SEO, and digital analytics. Charo is a regular panel speaker at our App promotion Summits. She shares some of her strategies and tactics for ASO success in this video.
Johannes is a co-founder of app marketing agency Growfirst. The startup has a strong focus on organic growth strategies including ASO, app indexing and lifecycle marketing. Johannes co-ordinates its projects and holds workshops. We’re pleased to welcome him as a speaker at the App Promotion Summit Berlin this year.
Gabriel Kwakyi is a search advertising expert, from New York, who excels at analysing data. He was search account manager at Microsoft Bing Ads, taught digital marketing at General Assemb.ly and now co-leads his own app development and marketing agency Incipia.
Ekaterina has a strong background in content marketing and SEO. Now she’s responsible for app store and search engine optimization, and app indexing at Rocket Internet. We’re looking forward to hearing her ASO insights at the App Promotion Summit 2016 in Berlin.
Maximilian is the newest member of the team at Phiture and shares his ASO and mobile growth knowledge on mobilegrowthstack.com. Maximilian regularly blogged about ASO on AppTweak and provided consultancy services before joining Phiture.
Peggy is lead analyst and founder of Mobile Groove, a research and consulting firm. She is a key commentator on mobile search and advertising, having written hundreds of articles, white papers and even books on the mobile industry.
Ian is the former founder and CEO of MobileDevHQ, an app marketing and ASO startup acquired by TUNE in 2014. Ian worked as a software developer before making his move into the app ecosystem. He now heads up TUNE’s Marketing Console.
Aykut is a serial entrepreneur whose passion for creating new tools saw him found Mobile Action in 2013. The ASO software company has gone from strength to strength since launching and its tools have helped over 70,000 apps grow including Stubhub, Fitbit and Runtastic. Aykut is an enthusiastic public speaker on topics including mobile, social media and startups.
Benjamin honed his app marketing expertise when working for an app development agency in Munich. He went on to co-found Growfirst, a data-driven app marketing startup with his business partner Johannes von Cramon. Benjamin will be sharing his ASO insights at this year’s App Promotion Summit in Berlin.
Daniel Peris learnt to program aged 9 and has been creating digital tools ever since. As a co-founder of app marketing company PickASO, Daniel now oversees the development and launch of tools, products and services. Daniel is also co-founder of The Tool, a performance-based ASO tool currently in beta.
Moritz has accumulated plenty of successes. He founded and sold two online gaming companies and joined SoundCloud as a Growth Channel Specialist in 2014 helping to multiply the company’s app downloads. Moritz now shares his ASO expertise through his growth consultancy Phiture.
Thomas is a true ASO pro. Not only has he been in online marketing for over 10 years, in 2015, he teamed up with Christian Janesch and founded his second company appers gmbh. Noticing a need for better ASO tools, they built App Radar, a keyword tracker that sends you daily updates about your App Store rankings for various keywords.
David is an SEO pro who has been in the business for over 9 years. His hot topic is app indexing and he ran a very successful ASO project for 2dehands.de which got their app featured in the Top 20 Belgium apps in 2014. This year, David joined BlueGlass as Director of Strategy.
Thomas Twigg, The ASO Co
During his time at M&C Saatchi, Thomas led mobile strategies for big brands including Microsoft, Amazon, Just Eat and John Lewis. In 2016, he co-founded The ASO Co to focus his attention on mobile optimization. Thomas has previously shared his ASO strategy insights with us at the App Promotion Summit London.
Patrick worked for many years in the finance industry, as an analyst and investor, before starting up app store analytics company Priori Data. The Berlin-based company delves into data to help app publishers find success in the app stores.
Fabien-Pierre is Vice President of Marketing Communications and Community at App Annie, a leader in mobile market data. He specialises in building digital marketing groups and events to help the mobile community. Fabien’s ASO expertise has earned him an international profile.
Steve is a respected voice in the ASO space. He built his first app in 2011 and, after several successes, he started his podcast Mobile App Chat. It flew straight to the number one spot under technology podcasts. Steve now helps build successful growth hacking strategies for his clients through his ASO agency Appmasters.co.
Todd comes from a tech background and previously owned his own development company. As co-founder and CTO of The ASO Project, Todd is the brains behind the agency’s proprietary algorithm and scoring system for its ASO process. He plays a big role in keeping The ASO Project ahead of the competition.
Stefan is a leading expert in app marketing and is Managing Partner at app consultancy firm Dynamo Partners. He got into ASO when he launched his own mobile startup, back in 2008, and tried to distribute the app. Stefan shares his knowledge through blogs and conferences and speaks regularly at the App Promotion Summit.
Anh leads operations at Gummicube, an ASO company that helps app developers find their audience in the app stores. She’s part of Gummicube’s founding team which developed a platform that uses exclusive data from within the app store to help apps ranks better.
Tomasz is something of a pioneer in the ASO space, having reverse engineered the App Store algorithm to create the AppCodes keyword tool in 2012. Starting out as an indie developer (he also founded iOS development company Motiveapps.com), Tomasz has a unique understanding of the challenges of getting your app seen amongst heavy competition.
Peter has a strong entrepreneurial spirit and passion for mobile marketing. He co-founded Flow Studios for mobile games and apps and is currently Founder and Chief Marketer at AppAgent. Peter leads AppAgent’s mobile marketing team to help developers monetize and market their apps. He’s a regular public speaker and we’re pleased to welcome him at the App Promotion Summit Berlin this year.
Brian established WeSoMo in 2014 to help clients optimize customer experience across digital channels. He went on to co-found mobile and app optimization agency Mobtimizers. Based in Copenhagen, Brian regularly speaks at Danish digital marketing conferences about mobile strategy and ASO.
Sergi leads the app store optimization department at Appromoters. He’s been active in the online and mobile marketing industry for over 8 years, having led acquisitions at Ofertix.com and driven organic growth at LOCLET.
As a former economics researcher Sagi is fascinated by data. He uses his flair for exploring statistics to lead yellowHEAD’s team of ASO specialists. Sagi shares his knowledge of ASO at leading conferences around the world.
Katerina has a strong background in SEO from previous roles at Apalon and MoveYourWeb. She now specialises in app store optimization (including localization) at Apalon, a mobile development company. Katerina speaks an impressive five languages!
Dan leads app store optimization on Uber’s growth team. Prior to joining Uber, he founded Hoverapp.io and Analytica (a mobile marketing company that helps clients solve tough mobile challenges). Dan also held a number of positions in the Fintech industry and is an accomplished speaker on mobile topics.
Gus is The ASO Co’s new recruit. He uses his data science expertise to work across mobile strategy, app store optimization and conversion optimization. Gus previously worked as a data scientist for an energy startup.
Carlos is based in Madrid and splits his time consulting for three companies: Benowu, ASO App, and Social City. As an ASO specialist, he helps drive organic growth for clients at ASO App. He also produced the Creating and Optimizing Apps course and teaches live online classes at Benowu.
Paul is a strategist with a technical background. At Hedgehoglab he focuses on developing client relationships and providing technical advice for projects. Paul previously worked as an iOS developer at Little Red Door Ltd where he oversaw all aspects of app store submissions. You can check out his ASO insights on the hedgehoglab blog.
Starting his career in SEO, Arturo went on to found Subakk an ASO and mobile marketing company specialising in the gaming industry. Arturo has worked with companies such as Lab Cave and many indie developers. He’s currently the International ASO Consultant for Moberest.
Lior is passionate about mobile marketing and he blogs and speaks regularly about ASO and mobile media. He views marketing as a science combining data and ‘soft’ marketing skills. He’s not doing too badly, having co-founded and grown his global mobile marketing agency Moburst in just three years.
A fellow Phiture partner Andy is also the man behind the Mobile Growth Stack, a framework to help apps grow. After accelerating SoundCloud’s growth Andy has focused his attention on his own business providing consultancy and hands-on help to app business through Phiture. His Mobile Growth Stack website is also an invaluable source of ASO info.
Like many app developers, Niren Hiro faced the problem of how to get more people discovering his apps. So Niren, along with his co-founder Naoki Shibata, set about building their own solution. Fast forward four years and SearchMan is now one of the top self-serve ASO tools on the market.
Laurie is responsible for inbound marketing at AppTweak, which means she knows a thing or two about ASO. Laurie has a strong presence on Quora where she posts about app store optimization, mobile marketing and keyword research. Her knowledge and passion for the app industry makes Laurie a key member of AppTweak’s team.
Tom’s background in content means he has a refreshing take on how to do ASO well. He values both the data side of ASO and landing page optimization. At the moment, Tom leads Wooga’s ASO efforts and regularly shares industry insights with his band of Twitter followers.
Oliver is a computer engineering graduate and co-founder of ASO tool Sensor Tower. He started his career as a platform engineer for Gilt Groupe and Appboy, before joining forces with Alexey Malafeev to found Sensor Tower in 2012. A whole host of app publishers are grateful for his entrepreneurial spirit and tech expertise.
A self-confessed digital geek, James Bott is co-founder and CEO of The ASO Co. Not only does he have 15 years of solid digital and mobile marketing experience, James has a stack of mobile industry awards to endorse his skills.
Gabriel is so clued up about ASO that he has written books on the subject, podcasts, an online course and offers his services as an ASO trainer. Gabriel’s approach is to empower business owners to be in charge of their own app ranking. In 2016, he founded ASO Agency to help app publishers find the best ASO services. Gabriel recently joined ASOdesk as their Chief Marketing Officer.
Chris Jones has built an ASO business with a difference. CodeNGo helps app publishers reap the benefits of self-publishing their apps to over 30 alternative app stores from one platform. Chris is an app marketing expert who has worked with some big names including Adidas and Mattel.
Thomas Petit is a digital marketing, ASO whizz, accomplished speaker (he breezed through a year of speaking and lecturing engagements) and master of A/B testing. He’s currently leading growth marketing at fitness app startup 8fit.
Anatoly worked as Head of Mobile at travel company Ostrovok before setting up AppFollow an app store insights and analytics tool. Anatoly is also a keen contributor to ASO topics on blog platform Medium.
An active speaker in the startup and mobile marketing world, Eugene is a product designer with a true entrepreneurial spirit. He co-founded Masquerade (the company that developed the MSQRD app) and SplitMetrics an A/B testing and analytics platform for the App Stores and Google Play. Which means he has plenty of valuable advice to offer app entrepreneurs.
Daphna has over 20 years’ experience in business development and acquisition marketing. She used her in-depth knowledge of mobile marketing to develop ASO Dragon, an app store optimization tool for app marketers. She regularly shares her insights about ASO and the iGaming industry.
David is a mobile ninja who helps app developers turn data into successful acquisition strategies. He’s a strong believer in user-centred design and agile ways of working. As founder of App Foresight David provides app product roadmaps and mobile strategies, with a focus on ASO, for his clients.
Through his vast experience in the app space, both as a developer and analyst, Sean discovered the underserved pre-release app market. He founded PreApps a platform to discover new apps, in 2011, which has gone from strength to strength. Sean is a trusted guest speaker in the mobile industry and has lectured at universities including Harvard.
Discover more app industry experts in our other mobile leaders posts.