OneSignal raises $2m, and rebrands to expand its push notification platform beyond gaming


Push notification platform OneSignal has raised $2m in new funding, which comes just a few weeks after it announced it would rebrand from GameThrive. The funds come from a collection of investors, with Rakuten Ventures and Y Combinator at the top of the list, along with several angel investors such as Twitch founder Justin Kan. The rebranding is to indicate it’s moving beyond gaming, and expanding into all app genres.

OneSignal’s push notifications are easily integrated into iOS and Android apps, which is what it says separates it from the competition. It’s also competitively priced, and the basic subscription model is free if developers want to send notifications to less than a million devices. It’s a great way for developers to try out the system.

George Deglin, CEO of OneSignal, told Techcrunch:


“The user experience of an application that sends smartly personalized notifications is a dramatic improvement over one that sends impersonal and unwanted messages. We want to help all developers delight their users through the most effective notifications possible. We believe all developers should have an intuitive platform for sending effective push notifications to their customers, and we believe this should not cost them five or six figures a year.”

In an interview with Tech In Asia, Deglin continued:

“Push notifications are a key part of every single mobile application since they are easy to use, have low barriers for user opt-in, and have significantly higher visibility than email messages. Most of our clients use our service to send occasional messages to their users to re-engage users by encouraging them to complete an action or to tell them about new features. We also have many clients using our service for transactional notifications, such as telling users when it’s their turn in a multiplayer game.”

The team is also working on HTML5 notifications for use in Chrome and Firefox web browsers. With its injection of new funds, the company plans to increase the number of staff, and work on expanding its customer base. Currently, it has more than 2,000 developers on its books, and operates in 1,100 apps with a user base in excess of 98 million.