AppsFlyer, the mobile attribution and marketing analytics platform, just announced a collaboration with Weibo, the Chinese social media platform.
By partnering, the companies plan to boost digital ad monitoring accuracy and develop more effective measurement standards for digital advertisers.
“We are delighted to have this unique opportunity to collaborate with Weibo Advertising,” said Wang Wei, AppsFlyer’s Country Manager in China. “Not only is this another successful foray into the Chinese market for AppsFlyer, it is also a rare opportunity for mobile app marketers, both global and locally in China. Our comprehensive, unbiased and independent reports will complement Weibo’s excellent social assets, giving businesses a deeper understanding of specific marketing behaviours and improving the overall value and performance of their campaigns.”
Weibo currently has 392 million active monthly users of which 93% are mobile. By partnering with AppsFlyer, its user data offers valuable insights and an in-depth understanding of user behaviour and preferences.
Meanwhile, AppsFlyer provides comprehensive mobile advertising and measurement tools. The company’s solutions allow mobile marketers to get more insights from their data and better evaluate their marketing activities on Weibo’s channel.