Facebook adds new creative tools to Ads Manager app for easier mobile ad creation

Anne Freier

In Mobile Advertising. July 18, 2018

Facebook has just made it easier for advertisers to create and launch adverts directly from their mobile phones using the Ads Manager app.

The company recently added a series of new creative options to the app which include text overlays, logos, stickers and colour filters. Images are now easily cropped using the cropping tool and a text policy check ensures that copy does not exceed Facebook’s ad guidelines and text maximum.

In addition, Facebook has added templates which are fully customisable and include stickers and other fun additions.

The new tools could potentially save users time when creating ads on the go.

The Ad Manager app was launched in 2015 for medium and small sized businesses and combined with Facebook’s Power Editor in late 2017. It presents a mobile solution to advertisers and businesses who wish to schedule ads whilst on the go.