Snapchat Ads

It's your business - on mobile

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(1 vote)

Snapchat Ads is the Snap Inc. advertising platform that allows businesses to advertise on the platform with Snap’s unique ad formats.

Snapchat has 187 million daily active users that open the app 25 times a day on average and spend 30+ minutes with the app. Snap has partnered with multiple companies to better connect advertisers.

Key Features

  • Reach an engaged audience
  • Drive results with fullscreen ads
  • Easily set up, optimize, and measure your campaigns in Ads Manager
  • Snapchat ads are effective, no matter your budget or objectives
  • Drive Snapchatters to your website, app, video, AR Lens, or app store page
  • Message Snapchatters by age, gender, categories like household income
  • Retarget Snapchatters who have already seen your ads or engaged with your business
  • Better understand your campaign with important delivery and engagement metrics
  • Take part in Snapchatters’ conversations with creative overlays
  • Track conversions across devices, develop re-targeting audiences, and optimize bids

Key People

Kristen O’Hara – Head of Advertising at Snapchat

Kristen oversees advertising at Snapchat, which is comprised of three regions: east, west and central.

Numbers & Revenue

  • Average time spent on Snapchat is approximately 25 to 30 minutes a day
  • European daily active users (DAU) is 59 million
  • 186 million daily active users (DAU) in Q3 2018 quarter
  • Average revenue per user or ARPU increased by 37% to $1.60 in Q3 2018 compared to $1.17 in Q3 2017
  • The majority of Snapchat users are 18-34 years old with roughly 71% of Snapchat users being under the age of 34
  • In Q3 2018, Snapchat reported to have generated $297.7 million

Snapchat Ads Formats

Snapchat Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Snap Ads

You can drive users to a website, app, video, AR Lens, or app store page in a single swipe.

2. Collection Ads

Showcase a series of products and give users a tappable way to shop and buy.

3. Story Ads

Draw users into a series of Snaps with a sponsored Discover tile that lives alongside popular content.

4. AR Lenses

You can create memorable, interactive moments with augmented reality experiences.

5. Filters

Take part in users’ conversations with creative overlays.

 

Snapchat Ads Info

Platforms:IOS
Key Markets:Global
Types:Mobile Ad Network, Social Ads
Ad Formats:Custom
Models:CPI
Targeting:Audience, Carrier, Demographics, Device, Geo
Trading Models:Self Service
Tracking:Custom
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Snapchat Ads Competitors and Alternatives

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