Twitter begins testing of new features using experimental app

Anne Freier

In Mobile Advertising. March 13, 2019

Twitter has officially begun testing of a new app with a select group of participants which could allow the company to test out features for its own platform.

Dubbed Twttr in a throwback to the company’s original product code name, the experimental app aims to allow Twitter users to help the platform make improvements, step up engagement and help businesses reach audiences more effectively.

The microblogging site launched a Prototype Program that anyone can apply to, however, right now just 2,000 English and Japanese-speaking participants are invited to trial Twttr as per TechCrunch.

Twttr currently only supports iOS.

Users will be able to openly discuss the features of the new app in order for Twitter to make improvements.

“Twitter’s new experimental app is a great step forward. As marketers are on a constant hunt to engage with their audiences, it seems like Twitter is actively looking to improve on that front after launching the prototype application,” explained Yuval Ben-Itzhak, CEO of Socialbakers. “Twitter’s design experiment tries to simplify reading through longer threads, adds more colour schemes, and focuses on the way conversation threads work on Twitter.”

In the future, Twitter may use the app to test other ideas such as pinned tweets to encourage communications.