Performance mobile advertiser MassiveImpact, announced that it has begun to work with 10 of the top mobile advertisers in China, including Baidu and Cheetah Mobile. Given rapid growth in Chinese mobile advertising revenue, the company also announced an expansion of its APAC sales team.
MassiveImpact provides real-time performance technology
Sephi Shapira, CEO, MassiveImpact, says:
“The growth in Chinese household wealth in urban areas and swelling middle class has already caused some to call China the world’s largest luxury consumer market, and it is only forecasted to grow. Brands are trying to reach these users and MassiveImpact’s performance advertising model, that charges advertisers for conversions and not clicks, means that the company is able to tap into the Chinese consumption boom without having to worry about ad fraud and wasted ad spend.”
MassiveImpact has existing relationships with Chinese publishers and provides advertisers with access to Chinese target audiences as well as global markets through a single platform. Its clients include sectors such as mobile apps, finance, education and consumer goods. Shapira adds:
“There are an estimated 913 million smartphones in use in China and companies are looking to not only connect with them, but to also create new revenue. We’re excited to partner with our customers and create mobile advertising programs that will deliver results in mainland China and around the world.”