Facebook is trialling a new video experience which lets members of Groups view videos together at the same place and same time.
Dubbed Watch Party, the addition works for both live and recorded videos.
Group administrators and moderators will be able to select the video they wish to share.
Members are then able to comment and react in real-time. Bringing together the elements of Facebook Live – that’s the ‘party’ in Watch Party.
Facebook said that it was currently testing the feature with select Groups.
According to a company post:
“With everyone watching, commenting and reacting to the same moments together, it creates a shared viewing experience for video that helps build the kind of community and engagement we’ve seen with Live.”
Facebook hopes that the addition will inspire more engagement of members in Groups by allowing them to share their passions.
In time, the feature may be expanded to other areas of the social media platform.