Consumer spend up 20% and app downloads increase 10% during Q1 2019

Consumer spend on iOS and Google Play app stores topped $22 billion during the first quarter of 2019, making it the most lucrative quarter ever at a 20% increase.

New data by App Annie reveals that worldwide app downloads shot up to 30 billion – an increase of 10% for Q1 2019.

Downloads on Google Play jumped 10% year-on-year largely driven by the Auto & Vehicle as well as Entertainment app categories.

Among the biggest contributors to the trend were India, Indonesia and Brazil although Pakistan and Egypt have now joined the ranks, contributing meaningfully to the overall quarterly average.

Mature markets such as the US, Japan, South Korea and Germany drove key growth for the iOS App Store.

Games are still at the centre of App Store download growth and Google and Apple have both announced initiatives to bolster their positions within the mobile gaming market. Google previously announced a Stadia Cloud gaming service whilst Apple presented its Arcade subscription service.

On iOS, food delivery apps such as UberEats, DoorDash and Grubhub grew rapidly.

Although iOS still has a lead over Google (2x) in terms of global app gross consumer spend, Google Play grew 25% year-on-year.

China, the US, Japan, Taiwan and UK are leading the consumer spend on iOS, representing 80% for Q1 2019.

On Google Play, the US, Japan, South Korea, Germany and Taiwan were the most significant contributors to consumer spending, representing 70% of the total.

When it comes to consumer spend, games once again emerged as a key category. Outside of gaming, entertainment apps contributed heavily to consumer spend growth during Q1 2019.

Among the top apps outside of gaming which contributed to the increase in consumer downloads were Facebook Messenger, Facebook and WhatsApp – highlighting the social media company’s dominance on both iOS and Android.

Meanwhile, Tinder topped the charts for top apps in terms of consumer spend, followed by Netflix and Tencent Video.