Instagram removes fake likes and posts

Anne Freier

In Mobile Advertising. November 22, 2018

Instagram earlier this week announced that it would remove inauthentic activity from the app in an effort to ensure genuine interactions.

The company has received some criticism from media agencies and influencer marketing networks in the past due to some influencers artificially inflating their audiences or post likes. This creates challenges for marketers who are trying to accurately measure post engagement.

Now, the popular messaging app has stepped in and decided to remove inauthentic likes, follows and comments from accounts using third-party apps.

In a blog post, Instagram wrote:

We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity. This type of behavior is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate our Community Guidelines and Terms of Use.

In addition, accounts that are identified to be using third-party apps will be sent a message to let them know that inauthentic likes, follows or comments were removed.

Users may be prompted to change their password.

This should also help secure accounts for which users may have shared login details with third-party apps.