Flipkart adds Image Search
The feature is currently being beta tested and has been developed by Singapore start-up Visenze. Visenze’s technology enables a customer to upload a product shot and see relevant search results. With many consumers finding it hard to describe what they are after, the search addition makes it easier to discover similar products without having to formulate complex product descriptions in words. Punit Soni, Chief Product Officer, Flipkart, explains:
“Discovering a fashion product online varies from user to user and is more complex as compared to other categories. A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple.”
Visenze has previously partnered with Rakuten Taiwan in 2013 and also has partnerships with online store Zalora and fashion marketplace Clozette. The company revealed that the volume of images provided by customers daily increased 10-fold over the past year. Oliver Tan, Co-founder and CEO of Visenze, says:
“We have customers using our [technology] for mobile visual search on productivity apps, content database management, and private library management. Our aim is to simplify the booming visual web, and that goes into quite a few verticals.”
Flipkart says that 75% of its users access its site using their smartphones with its mobile app dominating total visits. The company recently bought mobile ad network Adiquity and plans to focus on more mergers and acquisitions in 2015. Its collaboration with Visenze allows the company to compete more efficiently with retailer Amazon, which has a similar feature on its Flow app.