Affle acquires Indian app builder Appstudioz


There’s been some M&A action going on over in India, with mobile advertising company Affle buying out local mobile app development tool Appstudioz.

Appstudioz was founded back in 2011 and has been used to develop a variety of apps for clients such as The Times Group and ESPN. Its new parent company claims it’s now offering the “industry’s first” end-to-end mobile marketing platform. Well there’s certainly plenty of app builders that offer ad-network integration out there, but Affle does appear to be the only ad network that’s gone out and bought one itself – as far as we know.

The acquisition will probably help Affle stand out from other local ad network rivals such as InMobi.

Discussing the acquisition, Affle’s CEO Anuj Khianna Sohum said:


Over the last 8 years Affle has been focused on building next generation technology platforms to cater to the mobile industry. We saw challenges and complications within the current eco-system which required advertisers to work with multiple partners for development, attribution, analytics, media procurement & monetisation. We have thus unified our platforms to create the industry first end-to-end mobile marketing platform catering to advertisers, publishers and agencies.”

Appstudioz co-founder Saurabh Singh added:


Affle through its unique approach provided us that and we are thus very excited by this association. We believe that through our integrated approach we now offer a much greater platform & service to our customers which should help build further growth momentum.”

Affle also says its acquisition of the Appstudioz team will facilitate the establishment of a 200-member strong global R&D centre in India, which will focus on mobile apps and ad technology.

The terms of the acquisition were not disclosed. For more information head over to the Affle website.