TapClicks integrates Snapchat for enhanced campaign analytics

Anne Freier

In Mobile Advertising. March 13, 2019

TapClicks, the SaaS marketing analytics provider, has just announced a strategic partnership with Snap Inc. to integrate Snapchat into the TapClicks Connector Marketplace.

Marketers using Snapchat ads such as sponsored geofilters, lenses and others will now be able to use TapClicks marketing analytics platform to analyse and report on Snapchat marketing data for actionable business intelligence and enhanced strategic decision making.

“Our goal in the partnership with Snap is to empower marketers to fully understand and demonstrate the value of SnapChat campaigns, particularly given SnapChats access to exclusive audiences that marketers struggle to reach elsewhere,” explained Noah Jacobson, SVP of Corporate Development and Strategy, TapClicks.

“Snapchat’s audience is one of the most valuable features for marketers looking to reach elusive demographics. TapClicks partnership with Snapchat will help its network of marketers and advertisers glean even more value from the platform by enhancing their abilities to improve audience targeting, campaign performance and, ultimately, ROI.”

TapClicks list of over 200 integrations now includes Google stack (Google Ads, Google Analytics, Google My Business, YouTube, etc.), Facebook (Fb Ads, Fb Insight, Instagram), Hubspot, LinkedIn (Ads, Business Pages), Twitter (Ads, Social), Adobe (Video Ads, Marketo, etc.), The Trade Desk, Simpli.fi, Yext, Uberall and RavenTools.

Using the TapClicks platform, results can be easily visualised in context with other marketing campaigns to provide contextual information and optimise omni-channel campaigns.

Aside from Snapchat, TapClicks recently also added integrations with Waze, Oath Ad Platforms, Gimbal and Measured Marketing to its platform.