Bamboo rolls out analysis tool for Google Universal App Campaigns

Anne Freier

In Mobile Advertising. November 20, 2018

Source: Cupboard.io/Bamboo

Bamboo, the start-up that creates paid social programmes for mobile-first, has just announced the launch of its first product, Cupboard – a reporting automation and analysis tool for Google Universal App Campaigns (UACs).

The company explains that Cupboard was created out of the need to save time on reporting for Google UACs.

Previous tools just weren’t able to offer enough insights or their granular insights contained unnecessary features.

Zack Heller, co-founder and CTO of the company said:

“We’re on a mission to build the best platform for automating reporting and optimization on Google Universal App Campaigns. This beta launch is just the beginning!”

The Cupboard.io interface

Source: Cupboard.io/Bamboo

The way Cupboard works is simple. It processes UAC ad account data by finding the right model and then visualises the data on a Pivot Table interface.

This means UAC users can ask important campaign questions such as whether their video ads are performing well over time, or how UAC is changing network allocation when adding new creative.

“After spending many millions on Google UAC for our agency clients, we’ve learned a thing or two about optimizing and scaling this channel. We’re anxious to pour that knowledge into automation solutions that can help even more UAC advertisers find success,” added Daniel Pearson, co-founder and CEO.

Initial testing shows that the company has been able to save a lot of time when analysing creative, which in turn leads to faster decision making for improved optimisation. Over time, Bamboo hopes it can show that this in turn leads to higher profits of ad spend.