Mobile payment options in apps promote more spending among 25 to 34-year olds

A high percentage of those people willing to use a mobile payment app in a restaurant or bar, would actually spend more money. This is according to the Go Technology report from research company CGA Peach and Zonal, in which 5,000 U.K. adults were polled on habits related to the use of technology when eating and drinking out.

It’s the preference of 40% of 25 to 34 year olds to use a mobile app on their smartphone to order food and drink, and 67% say they would spend more, if they can do so. Avoiding queues at the bar, and getting table service, is mentioned as the major motivator. Trusted, commonplace payment solutions from Apple and PayPal are the preference for 80% of those individuals.

Clive Consterdine, Zonal’s sales and marketing director, said:

“The rise of smartphone technology over the last 10 years has changed the way in which we communicate, shop and pay for things.  Our latest report demonstrates a growing appetite from consumers to use smartphones as a digital wallet to order and pay for food and drink. These consumers clearly value the improved speed of service and avoiding the hassle of queuing at a bar or waiting for table service.”

Getting people to download the app can be encouraged by offering rewards and offers, with 44% saying they are attracted to an app for this reason. Of the 30% of 18 to 34 year olds that have already used a hospitality payment app, 51% would be open to downloading another.