Mobile advertising marketing platform AppsFlyer has raised $20m in its Series B funding round, following the $7.1m gathered back in March, when Pitango Venture Capital and Magma Venture Partners led its Series A funding. This time, the round was led by Fidelity Growth Partners Europe, with additional input from Magma and Pitango.
With the new injection of capital, AppsFlyer plans to invest in new product research and development, based around measuring the impact of ad campaigns, plus it will push ahead with plans for international expansion.
AppsFlyer’s CEO and co-founder, Oren Kaniel, said:
“Our mission is to empower advertisers with unbiased information and to give them the marketing toolbox they need to conduct smarter, more effective mobile marketing. We have experienced tremendous growth since our launch in 2011, and we are thrilled with this investment from Fidelity because it will allow us to maintain our platform neutrality and to further develop the mobile advertising SaaS platform the industry is waiting for.”
Gaurav Tuli, a principal at Fidelity, will join AppsFlyer as a member of its board of directors, and commented:
“AppsFlyer is uniquely positioned to provide the mobile industry with a platform that empowers mobile marketers to succeed in the competitive app economy.”
AppsFlyer’s SDK has seen more than 4 billion installations, and at least 4000 advertisers make use of its analytical software. Its NativeTrack technology monitors advertising campaigns spread over more than 800 mobile ad networks and media sources. During 2014, more than 2 billion app installations were tracked. You can learn more about AppsFlyer by visiting its company profile here.