Thomas Kriebernegg can look back on over 10 years of experience in Online Marketing and 4 years of experience in App Marketing. End of 2015 he teamed up with Christian Janesch and founded his second company appers gmbh. They are developing an app marketing software solution called App Radar.
Do users find your app? According to Google and Apple, there are already more than 3,1 million apps available for download in the leading app stores as of July 2015. Competition is high, especially for new apps. So you should ensure, that users find your apps better than those of your competitors. This means there is no getting around some app marketing strategies. App Store Optimization is an alternative to highly expensive paid app downloads.
The iTunes App Store
App Store Optimization (short ASO) is the process of improving the visibility of your app within app stores like Google Play Store or Apple App Store (iTunes). Which in turn will bring you more organic downloads. Sometimes ASO is also called SEO for mobile apps as its goal – improve app ranking in organic search queries – is similar to that of Search Engine Optimization.
In addition to their ASO Guide, they tried to set up a compact manual, allowing everyone to learn the basics of ASO within around 10 minutes. The crash course is based on 5 chapters enriched with short videos about keyword tracking and optimization. With the help of those videos and concrete action step recommendations the course will give you a compact guidance on what to do with your keywords.
These instructions will make you want to go straightaway to Apple App Store or Google Play and start optimizing your app page for a higher ranking in users search results.