The Creo team consists of more than 50 members and was founded in December 2013 by Sai Srinivas Kiran G and Shubham Malhotra, both of whom are former Hike employees. In the past, Creo has launched hardware products that include streaming media dongles and smartphones.
In a short statement released by Hike, a spokesperson said the Creo team will begin work on a developer platform to enable third party developers to build services on the Hike platform.
Hike claims to be the only successful Indian messaging platform with scale, simplifying how people connect with others and changing the way they interact with content and services on mobile. It was launched in December 2012 and last year exceeded more than 100 million users.
In August 2016, Hike raised its fourth round of funding of $175 million led by Tencent and Foxconn at a valuation of $1.4 billion. Other investors in Hike also include Tiger Global, Softbank and Bharti, along with a number of top tech veterans from the Silicon Valley.
Hike has over 300 employees spread across two offices in Delhi and Bangalore.