Fast Media, the Japanese start-up behind smartphone app development platform Yappli, recently announced that it secured $2.7m in funding led by Globis Capital Partners, Salesforce, YJ Capital, and DeNA Co-founder Shogo Kawada. In addition, the company announced that Kawada and Takao Ozawa, Head of Shopping at Yahoo Japan, joined its advisory board.
Yappli allows non-developers to create mobile apps
The funds are being used to expand Yappli – a platform created for marketers without app development or programming experience. The app allows them to develop and manage an app for Android or iOS. It provides templates, functions and designs, but remains free from code.
According to the company, it now has over 5,000 corporate users including 30 major brands like Yahoo Japan, L’Oreal, and the SoftBank Hawks baseball team. Currently, Yappli charges small businesses $100 and enterprise clients $1,000 per month for its service. The company recently added a revenue sharing model for content owners.
Yasu Ihara, Founder, Yappli, says:
“When you hear ‘easy to create,’ you may think the quality is bad. But we focus on native app UI/UX within the Japanese craftsman style. We [also] provide advanced technology such as geo-fencing, iBeacon, and deeplink. It is all implemented within Yappli […] and we are proud to see many famous domestic and international brands using the product.”