Jamie Giggs

Researcher-writer for Business of Apps. Fond of technology, words and creativity. Holds a Bachelor of Arts in English and Journalism from the University of Lincoln.

: giggsy646@googlemail.com

 

Mob Innovation

Not too long ago, social media apps dominated the mobile space. The likes of Facebook, Instagram, and Snapchat have been in and amongst the top of the free app charts for years. The tide is changing, though, and messaging apps are soaring at the expense of the more public social media services. For example, comparing Q1 2015 to Q1 2016, all of Facebook, Instagram, Twitter, and Snapchat saw a decline in the time spent in app. By contrast, user growth on messaging apps has been astounding. Social media is now less social and more of a content aggregator, with Facebook too full of branded video content, advertisements, and parents for many younger users. The privacy and directness offered by the likes of WhatsApp has evidently

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AppShow is the biggest exhibition devoted to the App Economy that’s open to a public made up of entrepreneurs, enthusiasts and users. The event will take place on October 5 to 7 at the MiCo – Fiera Milano City. AppShow will be the first European hub rich in conferences, startup pitches, workshops, contests, light talks, reports and shows about the world of the apps which influences our habits, lifestyles, daily activities for work, services, retail, culture, free time and education. AppShow’s website is always evolving and keeping up to date and shows multiple forms of participation (exhibition booths, speakers, startups). More so, startups will have the opportunity to sign up to the AppShow Rocket contest where they’ll present their business in front of an international

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Jamie Giggs

In App Advertising

March 21, 2017

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Appnext is running their next webinar that will explore the latest app growth trends and challenges in 2017 as well as the top solutions to the app abandonment “plague”. The webinar will take place on Tuesday, March 28th at 10:00 GMT / 15:30 IST / 18:00 CST / 19:00 JST / 19:00 KST. The following areas will be covered in the webinar: Latest app marketing trends and solutions New targeting capabilities Creating unique UA and re-engagement campaigns Reserve a seat now.

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Rajeev Dhal, DailyHunt’s Monetization Director shared his experiences of monetization with Mintegral No interference of the user experience, highly interactive content, deep data analytics and added value for developers. Dailyhunt, India’s largest content platform, believes these factors are critical in monetization. During Ad:tech New Delhi, the global digital marketing conference, Dailyhunt and Mobvista co-hosted a workshop named “How to Earn Big in India”. Dailyhunt shared its monetization experiences and introduced its monetization partner to Indian market: Mintegral, a native and video ad mediation platform developed by Mobvista. Rajeev Dhal, Monetization Director of Dailyhunt, said Dailyhunt now supports 15 languages with monthly active users up to 29 million, daily active users up to 6.5 million and 100,000 new articles per day. After connecting to Mintegral, Mobvista’s

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Jamie Giggs

In App Marketing

March 14, 2017

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The GSMA has provided updates for the 2017 GSMA Mobile World Congress Shanghai to be held from Wednesday, 28 June through Saturday, 1 July 2017 at the Shanghai New International Expo Centre (SNIEC). Among new developments, the GSMA announced the launch of the 2017 Asia Mobile Awards and provided further details on the Mobile World Congress Shanghai conference programme, as well as additional companies participating in the exhibition. “We are looking forward to hosting the second edition of our Asia Mobile Awards, with new categories and awards that recognise the companies, individuals, products and services at the forefront of innovation in our industry,” said Michael O’Hara, Chief Marketing Officer, GSMA. “We’re also excited to be expanding our conference programme for 2017, with keynotes and summits

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Jamie Giggs

In App Advertising

March 14, 2017

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This post originally featured on the Matomy blog and was written by Asaf Yoselevski. Asaf is the Senior Mobile Publisher Manager at Matomy’s MobFox.  We all know that native advertising is the paid media that doesn’t look like paid media and offers a more natural experience in both form and function for users. But for all the hype, many advertisers and publishers are slow to adopt this user-friendly format. We’ve addressed this issue on the advertiser side, and now it’s time to get passed the small learning curve on the publisher’s side and see exactly how to start monetizing with native ads. And I’m here to walk you through the process. How to Serve Native Ads Working with a monetization partner is the first step to

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Advertisers, advertising agencies, creatives, publishers, entrepreneurs and other professionals in the marketing industry will gather on the 25th and 26th of September in the city of Malaga (Spain) to participate in Marketing Catalyzers. In a space of more than 10,000 square meters, this conference, on the latest trends in digital marketing, will feature an exhibition area, networking area, a forum programme and a main stage on which international experts, of the standing of the former Creative Director of Apple Ken Segall, will speak. For the first time, Spain will host an even focused on the key trends that currently govern digital marketing. It is called Marketing Catalyzers, which is a conference that will take place on 25th and 26th of September in the Trade Fairs

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Join Mobfox as they host a panel discussion with senior executives from Meetme, Sizmek, Factual and Mobfox. They’ll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, and share ideas for utilizing data to enhance developer’s revenue opportunities. Food and drinks will also be provided at the event. Mobfox New York For more information, visit the Mobfox site here. 

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Mobvista is co-hosting at ad:tech New Delhi 2017 with Dailyhunt. A panel will take place at the event on the subject of ‘How to Earn Big in Apps’. Dailyhunt features over 90 million users and is a popular news aggregator app that harvests news from over 600 different sources and supports 14 different Indian languages. Here are the key details for the event: Hosting is Robin Duan, Founder and CEO of Mobvista. Speakers at the event include the following: The full agenda can be found below: For more information, you can visit the Mobvista site here.

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Dennis Werner, Growth Manager and Jared Beekhuyzen, Video and Storytelling Manager at Wunder Carpool presents at App Promotion Summit Berlin 2016 on the subject of ‘How to Market User Generated Content for Mobile Acquisition’ covering: How to acquire user generated content How to develop user generated content How to optimise user generated content for acquisition

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