Jamie Giggs

Researcher-writer for Business of Apps. Fond of technology, words and creativity. Holds a Bachelor of Arts in English and Journalism from the University of Lincoln.

: giggsy646@googlemail.com

 

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Femke Schmarbeck, Head Of Mobile & App Marketing, About You, presents at App Promotion Summit Berlin 2016 on the subject of ‘How The (App) Marketing Mix Affects User Behaviour’ covering: Instagram users vs google users – how are they different? How to track, measure and analyse user segments Lessons learned and mistakes to avoid

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Jamie Giggs

In App Events, App Marketing

February 16, 2017

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Which events are you attending this year? Well, no need to ask your boss to fork out thousands for tickets – because IconPeak’s giving away hundreds of gold & silver passes, as well as discounts, to events such as Mobile Apps Unlocked, App Promotion Summit, GMIC, and Mobile Growth Summit. How can you get yours? Follow these simple steps: Simply give your feedback (for roughly 3 minutes!) about the events you attended last year You will receive an email with the codes shortly after Then you can make informed decisions about which events to prioritise in 2017 Don’t miss out! Win the ultimate mobile event package here.

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Jamie Giggs

In App Data, App Marketing

February 15, 2017

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Marina Guz, Growth Lead at Mimi Hearing Technologies, presents at App Promotion Summit Berlin 2016 on the subject of ‘Using Data To Optimise Your App Marketing Funnel’ covering: Analysing the entire user journey: acquisition, onboarding, retention, monetisation How to set up a process that can be used by all functions throughout the company What tools to use for which stage of the user journey

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We’re as busy as Donald Trump’s PR team so we’ll keep this App Promotion Summit New York (6th April, Stewart Hotel, Manhattan) update brief and to the point. Three points, actually: Did you know you can save a whopping $300 (that’s a 37.5% discount) if you register your place at the event by close of business this Friday? Well, you do now. The “Super Early Bird” ticket price of $500 expires tomorrow: http://apppromotionsummit.com/NYC/register/ The APS NYC agenda is 70% complete and is looking OUTSTANDING. Presenters include experts from eBay, TodayTix, Starwood Hotels, Jet.com, The New York Times, 1stdibs, Harry’s, Dashlane, Google, Clarity Money, Duolingo and Nickelodeon. Early confirmed partners include industry heavyweights like Urban Airship, Criteo, AppLift, Priori Data and AdAction. If you’d like to include your company in

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Brian Niblo, Senior Digital Strategist, Trademob, presents at App Promotion Summit Berlin 2016 on the subject of ‘Dynamic User Acquisition And Retargeting’ covering: Show your most popular products inside creatives based on age, gender, location, income and interest Increase activity and conversions of existing users Case study with delivery hero demonstrating massive increase in ROI, orders and revenue

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Jamie Giggs

In App Advertising

February 8, 2017

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Lior Barak, Marketing Analyst Manager, Zalando, presents at App Promotion Summit Berlin 2016 on the subject of ‘Getting App Users Engaged – Managing Your KPIs’ covering: How to define engagement KPIs Do’s and don’ts – what we learned while working with our engagement KPIs How to drive a change in the organisation

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Jamie Giggs

In App Advertising

February 7, 2017

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Thomas Petit, Growth Team Member, 8fit presents at App Promotion Summit Berlin 2016 on the subject of ‘How To Crush It With Apple Search Ads ‘ covering: What are App Store Search Ads and how do they work? Initial testing and experiences How to find success with this new format

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James Eggleston, CTO, Appscatter, presents at App Promotion Summit Berlin 2016 on the subject of ‘App Stores: How To Reach Users Outside Of Apple And Google Play ‘ covering: The app store landscape and the 50+ stores you need to know Distribution challenges and how to manage them Monitoring and managing performance across multiple stores

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This post was originally featured on the hedgehog lab’s blog here.  Gopal Iyer is responsible for high-quality research content, industry reports and white papers. He is a Doctoral scholar at University of Newcastle and also holds an M.B.A from the Indian Institute of Rural Management. As a social scientist, I’m often asked interesting questions by academic colleagues, who have, now and then, challenged me on my fervour for tech. One such question to crop up recently was: ‘Do you sense any future for Virtual Reality?’ The questioner elaborated by pointing out that Google Glass had seemingly hit the rocks. So were there actually any potential uses for VR – and could it really be deemed a game-changer? Having studied the sector in depth and compiled a wealth of

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Jamie Giggs

In App Development

February 2, 2017

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This post originally featured here.  Rob has been developing iOS apps for around 3 years, and has a First Class Honors degree in Computer Science. He has a passion for all things tech and gaming. Earlier this week Apple introduced a series of betas for their main platforms. iOS 10.3, macOS Sierra 10.12.4 and tvOS 10.2. For the past few years these mid cycle releases of a major OS revision have often had new features, last year with 9.3 bringing multi user accounts for education and NightShift to iOS. This year is no different. iOS 10.3 The highlight feature for consumers is Find My AirPods. If you accidentally misplace one or both of your AirPods without the case you can now use the Find my iPhone

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