Akhil Chandra, CEO of Studio Mosaic, Talks App Development

Artyom Dogtiev

In App People

February 23, 2016


Akhil Chandra is the Founder & CEO of Studio Mosaic, a full-service mobile app studio that offers app development and marketing services to clients across the world. Akhil has over 10 years of experience in the technology and marketing space, that includes working with some of the biggest names in the telecom and mobile app industry in India. At Studio Mosaic, Akhil oversees the business development and marketing functions and regularly consults app entrepreneurs, startups and large enterprises on their app promotion and app store strategies.

What’s your job title and what does this involve?

I am the Founder & CEO of Studio Mosaic where I am responsible for defining the overall strategy and vision the company takes and making sure that the entire team is aligned to the vision.  Additionally, I also oversee the Business Development, Marketing and Appstore Consulting practice for Studio Mosaic.

Where do you work in the app industry and what does the company do?

Studio Mosaic is a full-service mobile app studio specialising in the 3 D’s i.e Design, Development & Distribution (Marketing) of mobile apps on the iOS App Store and Android Play Store.

We work with start-ups and individuals by first creating powerful apps for them, with a strong focus on UI/UX. We then help these app owners build a strong presence on the app store by building the app’s app store rank through genuine app downloads achieved from App Store optimisation (ASO), PR & influencer marketing, paid user acquisitions and other app marketing & promotion techniques.

Our 360 degree approach covers all stages of an app’s lifecycle from ideation & development to launch and post-launch promotions to truly provide value and support to our customers. We enable the entrepreneurs of today to make a difference to this world with their mobile ideas!

Established in 2013, we possess close to 3 years of experience in creating & marketing 300+ apps for over 150 clients from across North America, Europe, Asia and Australia.

What are the big trends you see in the app market right now?

When the iOS app store started out in 2008, the focus was largely on games and productivity apps around todo reminders, alarms, messaging etc.

In a few years, the focus quickly shifted to social apps like Facebook, Linkedin, Instagram etc. (a lot of them mobile first) that really changed the way we socialised and connected with the world. Everyone wanted to get a piece of the social pie.

Today, a majority of apps that are becoming popular are utilitarian in nature; ones that are bridging the online – offline divide. These would be mCommerce apps offering a variety of services (and products).

I see this trend continuing with more apps being launched that solve real world problems through technology. The focus of these apps however, will become more niche and localised. Hyper-local will be the buzzword with apps focussing on geographies as narrow as cities and localities.

In terms of appstore categories, I expect to see a lot happening in the health & fitness, personal assistance and social media/news aggregation space.

What is the best thing about working in apps and mobile?

The best thing about working in the apps and mobile business is that one is not bound by geographical limitations. Here, the best minds from across the globe can come together & work in virtual offices as a single team. This has really broken down a lot of entry barriers and removed restrictions that existed in the more conventional businesses.

Also it allows me to be at the forefront of cutting edge technology that closely impacts how we live our lives. I feel I am an instrument of change that is constantly in the midst of new ideas that could potentially make our lives easier or better.

What is the one thing you’d like to change about the app business?

There is no such thing as a ‘million dollar app idea’. I wish more people understood that execution is equally, if not more, important than the idea itself. A great idea needen’t always render itself to a great user experience.

Many app owners have fallen into this trap to launch apps that are substandard and not completely thought through. As a result, the app store is flooded with apps, most of which do not make for a pleasant user experience.

Moreover it is becoming increasingly difficult to discover good quality apps because of the increasing competion. We have over a million apps on the app store today! I would love to see a more optimised search algorithm that makes it easier to discover better quality apps.

If you didn’t work in apps, what would be your dream job?

I love what I do! But if I weren’t in the app industry then I’d probably be a painter, settled in the hills somewhere 🙂

What mobile devices do you use?

I use an iPhone 6 and an iPad 3.

What are your favorite apps and games?

Keeps changing. These days it is Product Hunt, Medium and Stick Cricket. I am also using Swipes a lot to manage my day to day activities.

What do you think of the Apple Watch?

Game changer! But still some distance to go before it becomes a household product like the iPhone/iPod/iPad.

Thank you for the interview, Akhil! If you want to know more about what Akhil and his company do, visit Studio Mosaic website!