Top App Advertising SDKs 2015

Jamie Giggs

In app-monetization

September 21, 2015

AppIndex Badge_2015_TopAppAdvertisingSDKs

Generating revenue from an app or mobile game with advertising is increasingly complex. The days of plugging in a single mobile ad network SDK are long gone if you want to maximise earnings.  Firstly the range of new ad formats available from Native Ads to Interstitials to Mobile Video to Offer Walls means that it’s potentially desirable to work with a number of SDKs to serve up different ad units at different points in the user journey.  Secondly, the growth in international traffic and value means that to generate the maximum revenues developers need to work with a range of SDKs to provide good coverage in specific markets or regions. In addition the growth in real time bidding, exchanges and programmatic trading has increased the number of services that can offer ad-serving or mediation services that plug developers into demand from multiple demand-side-platforms, trading desks and mobile advertising networks. This means that it’s become more and more complex to choose the right app advertising partners.

Whilst developers are increasingly faced with ‘SDK bloat’ with the need to test and incorporate multiple partners, this can be prevented by finding the best in class platform for your specific needs from the get-go. So we’ve created a list containing some of the key App Advertising SDKs out there for app publishers and app developers. From platforms like Leadbolt to InMobi, there should be an SDK here for everyone’s app advertising needs.

The full list:

Google Mobile Ads


Google Mobile Ads is Google’s SDK for mobile advertising that’s compatible with the key formats including Android, iOS and Windows Phone 8. The SDK features almost all of the ad formats and each can be optimised to fit every type of mobile app developers can come up with. ‘Admob’ gives app developers and publishers access to Google’s Ad exchange too, allowing them to choose the best adverts for their app and analyse the results in Google Analytics.

  • Tagline: “Google’s monetization SDK”
  • Key Features: 100% fill rates, filter out unwanted ads, offers a variety of metrics
  • Mobile platforms: iOS, Android, Windows Phone 8

AdMob for iOS Screenshot


Unity Ads


Unity Ads is an in-app monetization platform offering two solutions to app developers to put adverts in their mobile game: either ‘opt-in adverts’ users can watch to gain rewards, or easily skipped interstitial videos – both of these are 15 seconds long, and they advertise other mobile games in the process. Key game engines such as Corona, Adobe Air and Marmalade are supported on the monetisation platform as well.

  • Tagline: “Seamless in-game adverts”
  • Key Features: Real-time reporting, 35 million users in 128 countries
  • Mobile platforms: Android, iOS

Unity Ads Maximise Revenue Screenshot




Leadbolt is a high performance mobile advertising platform. Leadbolt’s SDK is easy to integrate and allows app developers to monetise their traffic with video ads, interstitials and native ads. Their unified SDK is available for both iOS and Android in two different variants. The SDK (v5) for iOS features a re-engagement tool and more, while the Android (v6.1) pre-cached ad loading for faster display and more.

  • Tagline: “High-performance mobile advertising platform”
  • Key Features: Global partners, Direct Deals Marketplace, optimisation, fast payments
  • Mobile platforms: iOS, Android

Leadbolt Rewarded Videos



Vungle offers app publishers and developers monetisation through video advertising. The company offers app developers a light SDK and advanced predictive algorithms. Vungle’s SDK can be implemented in less than 10 minutes, while support for Unity, Corona, Adobe Air and Cocos2dx is also available.

  • Tagline: “Monetisation through video”
  • Key Features: High fill rate, 196 countries worldwide
  • Mobile platforms: iOS, Android

Vungle Placements Video



Smaato is a RTB-exchange platform and ad server that aims to help game developers and publishers maximise their revenues from app advertising. The SDKs on offer (all major platforms) feature increased targeting capabilities that generate a better return on investment and access to the app ecosystem.

  • Tagline: “Global Monetisation for Apps”
  • Key Features: Reporting, targeting capabilities
  • Mobile platforms: iOS, Android, Windows, Blackberry

Introducing SPX

YeahMobi Native Ads


YeahMobi Native ads allows app developers and app publishers to monetise their mobile traffic. YeahMobi’s Native Ads offers simple and lightweight SDK integration and allows app developers to better control ad displays and maximize their ad revenue. There are dedicated publisher managers to help app developers optimise and integrate as well.

  • Tagline: “Monetise your advertising inventory”
  • Key Features: Multiple ad formats, light SDK
  • Mobile platforms: iOS, Android, Windows, Blackberry

YeahMobi Native Ads Screenshot




Inneractive is an independent automated mobile ad marketplace focused on powering native and video ads. The company’s mission is to empower mobile publishers to maximize the full potential of their properties by providing powerful technologies for buying and selling mobile ads. The Inneractive programmatic platform is comprised of a mobile Supply Side Platform (SSP), a Private Marketplace and an Open Ad Exchange that combine RTB with native and video ad solutions. Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York and soon to open in London.

  • Tagline: “App monetisation simplified”
  • Key Features: Single SDK needed, global ad partners
  • Mobile platforms: iOS, Android, Windows, Blackberry

Inneractive for Publishers



Fyber allows app developers and mobile publishers to monetise their traffic with an open ad monetisation platform. Mobile publishers can add mediated ad networks to the Fyber dashboard to start using that network for their users. Fyber also provide dedicated SDKs for both iOS and Android that are quick to setup and offer multiple ad formats for monetisation purposes.

  • Tagline: “Smarter app monetization”
  • Key Features: Multiple ad formats, optimisation
  • Mobile platforms: iOS, Android, Unity (Plugin)

Fyber Maximize Revenues Screenshot




Mopub offers app developers and mobile publishers an open source SDK that enables them to monetise direct ads, ad networks and the platform’s real-time bidding system. The Mopub SDK for Android and iOS is designed to be easy-to-use, flexible, and it works across multiple platforms.

  • Tagline: “Drive for Mobile Ad Revenue”
  • Key Features: Optimise ad networks, large selection of ad formats
  • Mobile platforms: iOS, Android

Mopub Mobile Ad Revenue Screenshot




InMobi allows app publishers and developers to monetise their apps and maximize their revenues. InMobi features 80 of the top 100 AdAge brands on their network, meaning premium brands connect with an app developer’s audience and increase their engagement. InMobi’s SDK should take 3 minutes to install with just 3 lines of code. Included in this are vital analytics tools to see how the ads are performing.

  • Tagline: “Monetize Your Gamer’s Emotional State”
  • Key Features: Partnered with MoPub mediation, compatible with key game engines
  • Mobile platforms: iOS, Android, Windows

InMobi Maximise App Monetisation Screenshot




Affle is a Singapore headquartered, ‘Mobile Audience as a Service’ (MAAS) platform for marketers and publishers. The Affle platform is used by leading app publishers and commerce companies to enhance their monetisation efforts. Features for app developers and publishers of the cloud-based platform include a private exchange, over 500m profiled users which helps with targeting and yield, rewards and re-targeting. In addition to this Affle offers SDK integration with Windows, iOS, and Android.

  • Tagline: “Mobile Audience As a Service”
  • Key Features: 500M audiences profiled, audience attribution, data visualisation
  • Mobile platforms: iOS, Android, Windows

Audience Data Intelligence Screenshot




Mobvista specialises in worldwide mobile advertising and overseas game publishing. Mobvista allows app publishers and app developers to monetise their traffic with their M System monetisation SDK. App publishers can merge all their networks together, customize their ad formats, use house ads and can allocate their traffic where they want it. There’s campaigns from all the top ad networks and a priority control function as well.

  • Tagline: “Create a high efficiency monetization system of your own”
  • Key Features: Ad format customisation, ‘M System’ recommendation algorithm
  • Mobile platforms: Android, Windows

Mobvista Leading Global Mobile Advertising Platform



Avazu is a leading self-served ad exchange for publishers to convert global traffic into revenue. App publishers manage their global inventories with the APX platform. Avazu has released their native ads format that app developers can now use to ensure better monetisation and easy user acquisition. In addition, they offer global monetization with a 100% fill rate and a selection of ad formats.

  • Tagline: “One-stop Solution for App Monetization”
  • Key Features: Fast payment, easy access
  • Mobile platforms: iOS, Android

Avazu Campaign Selection Screenshot




Startapp is an app monetization platform that features ad targeting and an optimisation engine which ensures the correct ads are shown to the right audience on mobile apps. Startapp has over 100,000 apps using their monetisation SDK, along with over 300 million active users. Leading companies such as Disney, EA, Rovio and Yahoo! all use Startapp for their monetisation needs. The platform offers various ways to integrate ads within a developer’s app – from the classic SDK for monetisation to JS tags, S2S and C2S.


  • Tagline: “Multi-platform Ad Monetization”
  • Key Features: Supports major plaftorms and engines, knowledge base to support SDK installation
  • Mobile platforms: Android, Blackberry

Brains and Beauty Mobile Advertising Screenshot




MobileCore is an app monetization platform with over 2.5 billion installs. The platform is focused on maximising conversion rates and the revenue of developers’ apps. The monetisation SDK installation is quick and easy and is coupled with the ‘mobileCore Developer Panel’ – a platform that gives you instant control over which adverts are published in an app. In addition, all the key game engines are supported, including Unity, Corona and PhoneGap.

  • Tagline: “Ad Control with or without an SDK”
  • Key Features: Access to powerful ad networks, proprietary buying platform
  • Mobile platforms: iOS, Android, Windows

MobileCore Scalable Businesses Screenshot



NativeX Big Version

NativeX is a mobile app monetisation platform that focuses on native adverts within a developer’s game or app – making sure the user experience isn’t disturbed in the process. They offer publishers a wide variety of ad formats which change according to the platform and the usage of the device. NativeX employs a single SDK, making it easier to install on any kind of app.

  • Tagline: “Native Ads for all Apps”
  • Key Features: Partnered with top 100 grossing app developers, ad placements only appear at critical points
  • Mobile platforms: iOS, Android

Native X Grow Native Screenshot

grow native



AppThis is an international mobile ad tech company focused on the global app ecosystem. Mobile publishers looking to promote their app and turn it into a business can monetise their traffic with AppThis. The company uses a widget for native advertising, usable after one line of code, which will then be visible to mobile users. The AppThis Widget adapts and configures itself over time to display only the most relevant ads.

  • Tagline: “International Mobile App Distribution”
  • Key Features: Innovative and engaging ad units, CPI campaigns that are based on geo, device, revenue
  • Mobile platforms: iOS, Android, Windows

Mobile Monetisation Screenshot




MobFox is one of the leading supply-side-platforms helping app publishers earn money from their mobile apps. MobFox offers an open source SDK for iOS and Android, and provides an ‘Ad-Request API’ that app developers can use to request ads dynamically. The platform is used by over 25,000 iOS and Android apps as their primary app monetisation platform.

  • Tagline: “Mobile Monetization Made Simple”
  • Key Features: Open source SDK, a variety of ad formats on offer
  • Mobile platforms: iOS, Android, Windows

Mobfox Native Ads

mobfox native ads


Appnext is a multi-platform DSP monetization and discovery network focusing on mobile and social games. It was founded and managed by a team of entrepreneurs with years of experience in the gaming and marketing world. Despite advertising themselves as a gaming ad network they offer services to all kinds of apps. Appnext mobile add units are less intrusive and seamlessly integrated into your game.

  • Tagline: “Grow Your Mobile Business”
  • Key Features: 380 Million Unique Users, direct deals, features community of over 25,000 app developers
  • Mobile platforms: iOS, Android, Windows

Grow Your Mobile Business Screenshot


Epom Market


Epom Market connects publishers and advertisers in one unified mobile ad exchange online platform. In terms of monetisation for app developers and publishers, they offer premium campaigns with 100% fill rates. Epom Market also offers category-targeted, mobile, and local ads to best target an app developer’s users.

  • Tagline: “Maximize your revenue with Epom Market”
  • Key Features: All major ad formats supported, real-time statistics, high level of customer support
  • Mobile platforms: iOS, Android

Ad Types and Formats Screenshot

web 2

CPA Lead


CPAlead is an affiliate marketing network that has received multiple awards for their services, including the NPGA’s 2012 international ‘Hottest Company of the Year’. The affiliate network has paid out over $100,000,000 to mobile app and website developers in over 200 countries since 2006.

  • Tagline: “Global App Distribution Source”
  • Key Features: Advanced targeting, daily lottery for bonuses and prizes, member chat service and the ability to use custom themes
  • Mobile platforms: iOS, Android

Monetising traffic since 2006 Screenshot

coa lead

Final Thoughts

We hope our list of some of the key App Monetization SDKs out there at the moment is useful. There’s quite a lot of choice for app developers, app publishers and anyone else interested in these monetisation SDKs. See what’s right for your needs – trying a few of them out before becoming loyal to just one of them is a good approach to take.